How to do the personal website operation well

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First of all, to analyze China's network environment, with the increasing number of Chinese Internet, every one want to do a career in the interconnection network can think of: China's network prospects and "money" have unlimited space for development. In China's network development in this chaotic phase, for like me to choose to be a personal station friends, please recognize the overall situation, should be righteous without return to do the station to the end! But in the face of China's network, such a good opportunity, personal webmaster should be how to stand firm, from tens of thousands of personal site to stand out from the long? The following is a combination of their own 5 years of experience, think to change from the thinking of the past, specifically the following points:

1 site positioning. In this respect, we have discussed more in the past and I do not give a specific description here. Some contents in the establishment and operation of regional information station can be referenced in detail.

2 Change ideas and resource integration. This is a very important, very critical issue. Here I would like to share with you some of my personal views, please give more valuable advice.

① the idea of opportunity. Opportunities belong to the conscious search and discovery of the people, will not be stingy to a waiting for the opportunity of the upper body, so no need to complain about anyone, can only complain that they do not have enough thought. And I have a lot of stationmaster will think, oneself is untimely, hate oneself why do not stand for a few years early, the 90 's in the last century any station can make a disk full of, now just do station, feel each step forward is unusually difficult. But with the current data on China's network population and the rate of growth, it can be concluded that the current opportunities are bigger than the 90 's, and much bigger, but the competition will be much larger, which is a fundamental concept. The most basic factor of success is to recognize the current network and the competitive environment. Therefore, as a friend of the station, before doing so, should first consider whether they have enough conditions in the competition to survive, competition is cruel, the jungle, if you are a weak meat, then leave this battlefield is the wisest choice, if you think you have enough strength in the competition to survive, then must be confident to do, Do not hesitate to do, do not fear setbacks, do not be afraid of failure, repeated war failures, Vietnam, the more brave, will eventually achieve the master of the King!

② the idea of innovation. Many personal owners are based on their own hobbies, and build a personal website, a person to ensure that the technology, maintenance, publicity and all other matters, this kind of hobby for the main purpose of the site is not included in the discussion. We only discuss the innovation of the website with "ambitions" for the purpose of development. When it comes to innovation, the easiest thing to think about is content innovation. Of course, content innovation is a very important part of innovation, but only part of it, not all of it, personally think that innovation from a macro perspective should include: technology, strategy, concept three parts. Technological innovation can not be fully understood as: the design of the process of innovation, art innovation, and even technology innovation. The innovation of strategy can not be fully understood as: Website operation strategy, propaganda means, team composition, team efficiency. The concept of innovation can also affect the location of the site, the development of strategic objectives, and so on a series of major issues.

A series of ③ resource integration issues. How to innovate in technology, strategy and concept? The personal stationmaster is affected by many conditions, and does not have enough ability to complete each kind of arduous task, then first before doing, needs to carry on a series of resources conformity, the prophase resources conformity may divide into two main parts: the capital integration; If you do not have sufficient conditions for a person, then resource integration is a very effective way, resource integration has a very large development space, especially the integration of human resources. The integration of human resources can be based on the actual situation of the individual, or cooperative development projects, or hire someone with some expertise, or the formation of technical team to carry out technical development, or the formation of the operational team to carry out scientific and reasonable operation of the project, or the formation of a comprehensive team to the overall project planning The key is to complement each other, unity and cooperation, people do their best.

④ Integrity, unity and cooperation issues. Mainly for the team to help the integrity of the issue discussed. The integration of funds, the integration of human resources may arise between members of the interests of contradictions, decision-making conflicts and other issues, and even the character does not and may make everyone's cooperation huff. For such things, first in the selection of partners should be considered, to choose like-minded, personality characteristics can grasp the cooperation of people. And then, at the beginning of the partnership, important issues such as assignment among members are described in written form, with detailed descriptions of their responsibilities, areas of responsibility, solutions to disagreements in strategic decisions, and solutions for the withdrawal of partners, among other important matters. During the period of cooperation, the affairs that belong to the scope of individual jurisdiction, we all know each other, we have to complete the task to complete well, play the spirit of solidarity, encounter failure, mutual encouragement, everyone to play their maximum potential, the efficiency of the team to play the highest.

3 Operational Strategy.

Combined with their own experience in the operation of the website, I think the site operation contains a few aspects of the content:

① website Business Ideas
Location of ② website
Page Design of ③ website
function design and implementation of ④ website
Human Resources of ⑤ website
Daily maintenance of ⑥ website
The promotion of ⑦ website
Sales and profitability of ⑧ website
Financing of the ⑨ website

Each of the above specific content, I do not need to say more, there is a need for friends in my blog to refer to the relevant articles, a successful website operators, you need to consider the above 9 aspects of the content and can reasonably combine to make their own station to achieve commercial operations.
But I know a lot of webmaster think that the operating site, is a few people together to do a good job, depending on the strength of individuals or groups to operate the site. In fact, this kind of site survival probability is very small, because a brain in any case by individuals or a group of people, there is no way to adapt to the rapid development of the network needs. The operation of the site needs to operate from a commercial perspective, and the operator of the site treats itself as a businessman, rather than a laborer who only sells his or her own labor to get paid, and the site operator needs to know how to operate capital and how to earn a human capital difference. Simply include the need to purchase traffic, when necessary to cooperate with other sites, or even mergers, when the need for people to know how quickly to find the part-time talent you need, but also including from the content of the site, and even the site profit model positioning, depending on the specific development situation, can quickly respond, and rapid reform and innovation.

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* This article is my experience summary, but also please reprint after the copyright Thank you!
* Author: May Rose
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