How to do the project of SEM popularization plan

SEM is a paid auction promotion, Pay-per-click. In addition to SEM, SEO is the basis of the site, must do a good job in the station planning. Little head bidding assistant to give you a detailed explanation today. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; If you say how to write a promotional program, it involves promoting the target population, promotion plans and goals (how many clicks, how many conversions per day).   The transformation has the registration transformation, the consultation transformation, the purchase transformation and so on, is related with the website. Do the analysis and preparation before SEM: 1, analysis of the products or services to promote the concerns of the people concerned; (ie: keyword selection) 2, do a good job on the website product or service introduction page; (ie: landing page planning) 3, look at the competition or peer sem selection of words, ideas and landing page; 4.   Read the SEM official document of the search engine.   If you are appealing to a user-registered page, you need to optimize the entire registration process; If you are attracting customers to consult a product or service, you need to optimize the process of attracting customer consultation; the rest analogy.   Operation of SEM account: 1, according to the type of key words to arrange the promotion plan (account background operation) 2, to each promotion plan to write advertising ideas, add landing page; 3, bid; The ranking of the bidding promotion is determined by the bid multiplied by the quality.   4, after setting up, observe the data, analyze the data, optimize the account. At the same time, we should learn more about the other people's experience.