How to do the system of small and medium-sized Network Marketing (ii)-Channel chapter (NEXT)

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Two passive look at information (see us interested)-Social networking site

Another major function of the Internet is entertainment, entertainment content is very much, because there is no clear demand for the purpose, the general passive acceptance of information, the most common is social networking sites, but also including games, video, music and so on. This type of channel is most suitable for viral marketing, brand marketing, Word-of-mouth marketing.

Let's simulate a person's process of surfing the Internet one day. First of all, turn on the computer, landing QQ, find a few good friends to chat, (IM marketing), and then through friends will tell us what happened recently (Word-of-mouth marketing), when the QQ group window jump, we look at QQ group friends in the talk about what (QQ Group marketing). Chat after the day, nature will go to their own space to see whether the mood of friends updated, there is no new journal published, they recently what happened (SNS marketing).

Care about their friends, we need to learn to enrich themselves, looking for a few professional blog to see (blog marketing), found that the content of the blog is too simple, so find a professional website to learn, see the site's ads will inevitably click (online advertising). Read the site still feel the addiction, want to see how other professionals say, so find a forum to learn about it (forum marketing).

I almost forgot. Have to care about state affairs, so look at the news (news Marketing), receive mail (email marketing), look at the electronic magazine (electronic magazine Marketing), read the ebook (ebook marketing), and then look at the RSS site to subscribe to the Good article has not been updated (RSS marketing).

When you're done, it's time to relax, listen to music (music marketing), watch videos (video marketing), play games (game marketing).

This is the one that I restored. What I do on the Internet one day, but the description is not accurate, one can not play these all day. Everyone has their own priorities because they have different personalities, different interests and different things to do. For example, I have friends to open the computer even QQ do not landing, only play games, and some friends every day to spend a few hours to watch the news, play the forum. I spend most of my time interacting with my friends on SNS social networking sites and expanding My network.

Our target consumers usually have some kind of common interest, hobbies and so on, so their behavior is common. So we do network marketing, the first to find the common behavior characteristics of our target consumers, to find the site they often go, and strive to let our information can let each of them find.

There are so many channels of passive reception information, I simply list several:

1 Web site-Web ads and soft text (including news)

2 Instant Messaging QQ friends (including QQ Group)

3 Weibo--sharing and commenting on Weibo friends

4 SNS Website--The post and update news of the friend Post

5 Forum--Forum posts and comments

6 Blogs-See blog posts and related comments

7 Mail--mail messages we receive

8 ebook-Download or subscribe to the content of the ebook

9 Magazine-Download or subscribe to the content of the electronic magazine

10 games-game content (embedded game ads)

RSS Subscriptions--Subscribe to the content of the article

Above each kind of information channel is one kind of marketing way, regarding the concrete practice, I will write the detailed introduction in the future.

In this case, do you have a way of thinking, first identify the target consumer groups of our enterprises or products, and then find their common online behavior characteristics. These features are used to summarize the platforms they normally access, and then cover our advertising messages across these platforms.

The idea is right, but it is limited to those platforms that proactively look for information. We often go to the entertainment platform is not adapted, which is now the most common enterprise network marketing mistakes. Their eyes of the forum marketing is often to find some target section, and then send some soft text nature of the ads, find some sailors to make some replies, and then count clicks, calculate exposure, it is done. It may be said that this approach may have worked a few years ago, but now it is largely ineffective.

There are two reasons: first, Internet users although a lot, but the channel is very dispersed, we seem to look for a lot of sections, covering a large area, but these sections of the loyal users very few, combined, see our posts are not a lot of the number of people affected by our advertising information less.

Second, this kind of thinking still stays in the traditional advertisement thought pattern, social networking site is the property of social and entertainment, is very opposed to advertising, the administrators and moderators of various forums are very strict monitoring, slightly with the nature of the advertising soft text will be immediately deleted, hidden too good, the user can not see out there is no advertising value.

At the beginning of the article, the Internet is a collection of channels and content, these two articles are talking channels and platforms, when we actively seek information, channels to a certain extent occupies a large position. But when we are in normal entertainment, see advertising information, will be quite disgusted, then our ads will not only give the brand information, but will reduce points.

This article by the Beijing website Construction http://www.bygw.net contribution, completely by oneself original, reprint please come with the link, welcome everybody to the Network marketing QQ Group 189177399 exchanges, thanks.