How to do the website content of enterprise website

Absrtact: With the continuous development of the Internet, more and more small and medium-sized enterprises began to obtain orders and deal orders on the Internet through the website, and the enterprise website for the benefit of the enterprise is also the boss know, the boss knows the enterprise website if done, can be in the mutual

With the continuous development of the Internet, more and more small and medium-sized enterprises began to obtain orders and orders on the Internet through the Web site, and corporate website on the benefits of the enterprise is also the boss know, the boss knows the enterprise website if done, you can transfer the image of the enterprise on the Internet, services, products and other information, So the owner of the enterprise is very important to the enterprise website, slowly the enterprise began to recruit some optimization personnel to optimize the enterprise site, so that the natural site of the enterprise website to the home page, and then through the content to obtain traffic and conversion rate. It is conceivable that the company's boss is very attached to the content of the site, according to the latest data show that most of the company's optimization staff do not know how to do the content of the site, they think that doing content is a very headache things, leading to optimization personnel around for help.

All along, the enterprise website is very important content, want to get the flow, conversion rate, order must rely on the content to support, of course, and the promotion and outside the chain. The author found that many enterprise optimization personnel only know how to do outside the chain, but do not know how to do the contents of the station, in their eyes to write content is like heaven, difficult people themselves can not write articles, long-term down content not enough, spiders occasionally come once, waiting for Baidu big update when the site was down right, why? Because the website does not have the quality content, since does not have the high quality station content, the outside chain does not need to say. Before, the author in the communication, many people have asked the author, we are the main site to do a certain industry, but the content is really not to start, the content of the site is most of the collection of peer site, and the boss of the company I put pressure on every day to write 3-5 original content fill the site, I don't know how to write and I don't have any inspiration. The author thinks, Baidu main attention is homepage, news page, product page, Product knowledge page, the usual time only need to update product knowledge page on it. So for this problem, I would like to communicate with you.

First, understand the industry and enterprise products

First of all, optimize the personnel to understand this industry and enterprise products. The data found that most of the enterprise optimization staff of the enterprise's industry and products are not very understanding, because they mainly do is optimization, do not want to spend too much energy to understand these, but also some people will think so, anyway, I am doing optimization, the site ranking to do the first page to resign to change jobs, and I do not specialize in this industry, It's a misconception that you don't need to know about the industry or the product. The author thinks, since for the Enterprise website service must go to understand this profession and the product, because the site and these understanding is closely related, after doing the optimization is to do through their own understanding to do, especially news content and product content, if you do not understand the industry and products how you can write out. The author has also done optimization in the enterprise, entered the first one weeks began to understand the industry and products, and later in writing articles on No pressure.

For example: the author in a food enterprise to do optimization, mainly responsible for the content of the site update, outside the chain construction, traffic analysis, web site management work, usually in addition to write content and simple management site almost nothing. The first time I update the content of the site in the writing article has some pressure, the author of this industry and products are not very understanding, simply can not start to write articles, and then I feel wrong, in this way can not be explained with the leadership, so the author asked the leadership of an industry introduction book and product introduction book read for one weeks, And then start writing articles, the author mainly updates the news column and product knowledge column content, news content is every once in a while there is such a major event or new products to write articles, the rest is to update the product knowledge of the article, of course, the author of the product is quite understand, so write the article is also very fast, I also suggest that the general optimization staff want to do the content first to understand the industry and products.

Second, mining the product name of the long tail of the key

Second, mining the product name of the long tail keyword. Believe that the majority of business owners should know that the site wants to do the content and through the station to obtain traffic is based on the long tail word control, so the premise is to dig out these long tail words. Enterprises are mainly to do products, and then through the search engine to the product and product knowledge to the user hand, want to write more articles on the product can be long tail words to write. may have webmaster said, I can also through other long tail words to write Ah, not necessarily through the product of the long tail words to write, the author can only say whatever you. Another situation is that many of the optimizer do not know how to dig the product long tail word, in this I recommend Jinhua keyword mining tools or Baidu Drop-down box other third-party tools, through digging tools to dig out the long tail words and finishing.

For example: The author's enterprise mainly has three kinds of products, I am also updated every day of the three products, but I can not think of more article title, this time the author will be able to dig the long tail of products to expand more long tail words, and then the author in Baidu download a long tail word mining tools, After opening the software, enter the name of the product and set up the growth tail mode finally dig it, you will see a lot of long tail words, and then the excavation of the long tail word, the search volume and the long tail of the big words to dig, so that the article is not afraid to write the title.

Three, around the long tail keyword to write articles

Then, around the long tail keyword to write articles. When the product of the long tail words are dug out, the rest is to start writing articles, the author of the proposal is to choose long tail words to write a small degree of competition, a large degree of competition before considering, and so on the overall weight of the site to be considered. So, to write articles around long tail keywords, here I have a small skill, such as the long tail word is "so-and-so's effect and function", then the author can expand the long tail word into a variety of interrogative long tail words, such as "So-and-so's efficacy and role is what, the efficacy and role of what, So-and-so has what effect and function "so continue to expand until they can not expand, the benefits of doing so quickly to do rankings, traffic, weight, here is not to cite examples."

Iv. writing articles in different writing formats

Finally, write articles in different writing formats. Most of the business owners are through the total score of the general format to write articles, this is a good choice, total score can give the user a very refreshing feeling, see this format can read and will not feel bored, so I also suggest this format to write, say the total General format bar, " Title → First paragraph → three titles → end ", this is the total score writing format. Of course, in addition to the total score of the general format there are other forms of writing, such as marketing type writing format, news type writing format, intimidation type of writing format, etc., the author often use news type of writing format, so that users appear more authentic article, the user experience is also very good. If the enterprise webmaster will not these formats can communicate with the author, or choose soft marketing training, in this I do not say more.

Written at the end:

Above four points may help the enterprise stationmaster to write the station article, in particular, the use of long tail keywords, if you find a long tail word in the shortest possible time to increase the weight of the site, of course, outside the chain is also essential, if you want to get better conversion rate and user experience can try a variety of soft writing way to marketing, When the user through the search engine came to the article inside page to see this article, feel that the article is readable, then brother you sent, because your article let the user satisfaction.

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