How to do the website optimization program Three: Competitor analysis

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Do site optimization program, want to site under the pressure of competitors have a promotion or is more than competitors, it must be analysis of competitors, then in doing site optimization program when we analyze competitors what aspect? Today, Xiao Ai shares his personal experience in doing the website optimization program.

I. Domain name analysis

1, the Domain name registration time: Analysis Domain name registration time, we may know competitor's website is the new station or the old station, the new station words, is advantageous to us, if is the old station, we must do the concrete analysis for the old station.

2, the domain name PR: The domain name PR is a website weight symbol for the search engine, the PR level not only reflects the website existence time, but also represents this website popularity degree.

3, the domain name of the record: analysis of the record of the domain name, you can see where competitors are gathered, reflecting the accumulation of an industry, or local attention to degree. Speaking of places, from the key point of view there are local keywords, you can consider the layout of the long tail when the place to decorate. If not, then in this respect, how do you think? Personally, if not the record, indicating the existence of the competitor's station is not a long time, may be the domain name is push.

4, Domain name suffix: domain name suffix is very important, for example. Com. cn. Net. edu. com.cn, and so on, have we considered the impact of domain names on search engines? For example: Gov (government) and. edu (education), for general SEO such domain name is difficult to register, unless we are the government or Education Department SEO personnel, In addition to these 2 suffix domain names, other domain names how do we choose? preferred. com. org, for the. cn suffix, it is now required to be a corporate real-name certification, but if we do competitor analysis, if we are operating a formal enterprise station or should choose our domain. cn But. com.cn personally do not recommend the choice, for what, from Baidu's reverse link to talk about,. com.cn is a. com service. Other suffixes are not mentioned in the view of personal choice.

5, the composition of the domain name: the composition of the domain name, including the length of the domain name and the composition of the domain name, from the length of the current preferred or simpler to remember mainly, if we do not register this, you can choose to match exactly, for SEO, the exact match is now a trend. Analysis of the composition of the domain name is based on key words to choose, whether and keyword matching, such as AI is to do special generators is the choice of yztzfdj.com or choose yzjdsb.com? For SEO is self-evident. Then from the internal page angle analysis How to see, mainly see the column of the sub-menu suffix, including column menu, such as http://www.yzjdsb.com/fdj/cyfdj.html certainly better than http://www.yzjdsb.com/produc/product1.html.

Ii. comprehensive analysis.

The comprehensive analysis we can through the tool, may choose Stationmaster Series of tools, then the comprehensive analysis main analysis what content?

1, Reverse link comparison: Through Baidu, Google and other reverse link comparison, you can specify the time we optimize the implementation of the problem, is how long to do the opponent that degree, to surpass the competitors we want to under how much strength.

2, the substantive link output analysis: Currently can consider using Yahoo related search, analysis of the other side of the source of the reverse link can be seen how many high-quality sources of competitors, but also can see what the competitors are doing work, more can analyze whether the competitor did the station group.

3, Baidu Google included page comparison: Baidu Google's collection of page contrast can reflect the content of the opponent's site is collected, whether it is too high a repeat rate. Of course, the contrast can also blur the other side of the page to reflect how many, so we also good to do substantive content, to do how many pages to more than competitors.

III. Special Analysis

1, page Collection analysis: The main page is the analysis of the history of competitors included, through the history of the competitor can be seen on the page of the competitor's pages included in the proportion and number of pages. If the competitor's page has 20,000 but included only 2000, then we can be sure that the opponent station is not a quality site, can be said to be a very poor site, if the simple page included in the number, as long as we work hard can surpass competitors.

2, Links Analysis: Yahoo reverse analysis tools can only analyze an opponent's one side, and can not represent all, auxiliary use of other tools to analyze whether the opponent has a cross link, whether there is a link to the whole site, whether there are duplicate IP links, whether there are deceptive links. Specific analysis of these, we can know whether the competitor is a white hat seo, for hats, white hat competitors should let us respect, but white hat is also the hardest competitor.

3, the site speed: The speed of the website also illustrates a problem, speed, the stability of space, are we have to consider the problem, detailed analysis of the site to speed, so we can consider their own host problems, whether it is necessary to use better space, this look according to the industry competition depends on the situation.

Page layout analysis, analysis of the post in the station

1, keyword layout: Analysis of the other side of the keyword layout is very important link, said the analysis is only external analysis, in fact, to do a reasonable SEO internal planning more important, keyword layout analysis can be analyzed from the competitor's direction, is the precision drilling keyword layout or industry direction, if not fine drilling, So if you are a product station, you certainly have a specific advantage.

2, column analysis: The layout of the column is also the focus of the site layout, but also the essence of the layout of the link. column represents a direction, representing a specific field, analysis column we can see the opponent's internal technical force.

3, Homepage link layout: The opponent homepage Link arranges how many symbolizes the opponent website the weight, for instance PR7 's website and a new station, the link arrangement number certainly is different, the general new station link arrangement will not surpass 50, the PR certainly different 500 links are very normal.

4, the content of the analysis: the main analysis of the contents of the page, look at each other's content quality, content layout style and manner, whether illustrated, whether the sensual and Mao. This question is our competition most crucial question, if from the website internal Angle considers, the content is the King "content quality, the arrangement way" is decides a website page to be able to be popular the core factor.

V. Other analyses

1, resource analysis: From the above chain analysis and link analysis to integrate the opponent's resources to see what the other side is doing, so that also saves our resources integration issues.

2, the other search engine comprehensive analysis: Maybe we are concerned about the direction of different, but I think a few large search comprehensive analysis is also very important, in addition to Baidu Google, the other should also be analyzed.

Summary: Above is only the personal summary of AI, for reference only, support discussion, more support to the proposal.

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How to do site Optimization program two: analysis and integration of keywords