How to do user maintenance more naturally

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For the recruitment site, playing "free to find work" slogan, relative to the offline intermediary service is indeed to bring more users to the site. But as the recruitment network increases, users have more choices. Therefore, for many recruitment nets, the maintenance of the original user is also an important job. So how to be more natural to do user maintenance?

First, to avoid rigid, compulsory promotion

For maintenance and promotion, there are many sites will adopt a more powerful way. For example: Often mass advertising, forced to fill in the mobile phone, pay attention to micro-blog, plus QQ authentication methods to use some of the features to retain more users. However, you know, this way of operation is very annoying to the user. All you keep is the user's contact, but you can't really keep the user's heart.

Of course, it is not to say that you can not tap the user's more contact, but naturally, reasonable, beneficial to the user to ask. For example, you can send a resume to the enterprise when the user prompts to fill in the phone number. and prompts the user when the enterprise has the resume to have the response time will be in time through the mobile phone text message or the telephone way informs the user.

Ii. increasing "non-essential" advertising

The website is the same as the entertainment circle is the replacement very fast industry. If there is a period of time the site did not promote exposure, it will easily be forgotten by others, like a star to often get gossip to fry the same. Now a lot of exposure is combined with the promotion, is in doing this advertisement, the purpose is to bring direct users, bring direct results. So in the promotion of choice, will choose to the higher cost of the way, or spend a lot of money to do advertising, there is no stop doing. In fact, should do more "non-essential" advertising to improve the site's exposure rate. This kind of advertising can choose a more cost-effective advertising bit, not large, can let users find on the line, for the high viscosity of the site, this long-term effect is very obvious.

Third, the perfect Help system and customer service system

Although the recruitment network operation is simple, but there are differences with other types of Web sites. Do not use a webmaster's vision too overestimate the user's ability to operate, for many people who have not contacted the recruitment site, often do not touch the north. This requires that the site has a more complete help system, including the general recruitment process has been the various details of the operation. At the same time, also be equipped with hospitality service system, to help users more directly to do the operation.

Iv. interacting with users and improving the website in time

No matter which Web site, there will be a variety of problems that do not meet the user experience, and some problems are the webmaster does not think that there is a problem, only users will feel that is a problem. In the user, there are always some positive users can help the site to improve the views, the webmaster should pay attention to these views, a user's problem, in many cases is all the user's problem. A simple change could be a reason for the user to stay. All, in addition to give users thank reply, but also to solve the problem as soon as possible.

Five, a steady stream of dry goods

The core of the site is content, no matter how excellent promotional marketing, are inseparable from the support of excellent content. The update frequency of dry goods on your website may directly cause the user's access frequency. You have dry goods every day, and users may come to see them every day. You have 1 months to update, then the user must be more than 1 months to return. For the recruitment network, the dry goods of the website is not only the big enterprise, the high position, the high salary recruitment information, but also includes some to the user recruitment to have the help information. such as recruitment skills, industry dynamics, average wage level, skills upgrading and so on.

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