How to do video advertising marketing well

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The network video advertisement expenditure is increasing rapidly, the video pattern advertisement has become the mainstream method in the network marketing. It is a good idea to gain benefits and brand by Internet video advertising, which has become the object of many marketers ' thinking and research. Of course, the video advertising model has been flooded, how to stand out in the numerous video ads is even more difficult. How to do medicine video advertising marketing? This requires constant accumulation of experience and validation through adequate data. Small series on this also has its own point of view, hope and colleagues to communicate and learn from each other.

1, the use of celebrity star benefits

In the early days of internet video advertising to get more audience attention, there is no doubt that there will be bright spots and gimmicks. How to attract the attention of the masses of friends is particularly important, which can use celebrity stars to carry out reasonable publicity, celebrity star effect is an important force can not be neglected, to be able to advance the video ads to preheat, to allow users to produce a good desire, many fans will come to, the visible increase in publicity. At the same time can get a better word-of-mouth publicity, of course, the use of celebrity star benefits, but also according to the amount of advertising input and star benefits of the size of assessment, not easy to make decisions.

2, the theme is seductive

Video advertising must pay attention to the relevance of the subject, whether it is in line with corporate propaganda. Advertising products can be reasonably integrated into which this is very important, you need to take into account the user's resistance mentality. Whether the theme is attractive or not can tempt the audience, it has to be considered and thoughtful. In the video ads in the grasp of the subject, in addition to the core thinking and content, the importance of the title can not be ignored. The title is the first visual of the user's eyeball, the good title can often attract many users, prompting them to further behavior, continue to watch.

3, video advertising continuity

Video advertising continuity is very important, don't look at the humble copy planning, as long as grasp and do a good job advertising continuity strategy, the effect of the latter is immeasurable, the success of the Shi Yuzhu has already explained everything. The video advertisement in the series pattern and the repetitive pattern can let the audience in the thought logic produce certain cognition. If the early advertising model benefits better, the theme is attractive enough, then the next issue will be more users of concern, in the publicity to reduce a lot of costs, and the effect can be imagined.

4. Find a Partner

The Internet video advertisement needs to use the media propaganda, to the platform important especially. It is especially important to have a strong cooperation platform, but when choosing a platform, you must grasp the number of users of the Platform and Group classification. For the product audience group is the most effective marketing ideas, can be in a short period of time to obtain benefits. When choosing a strong partner, you also need to evaluate the cost of advertising and the benefits that are generated, and make sure that the benefits outweigh the costs, so you have to think about it in a platform of cooperation.

5. Festival Promotion cooperation

Festive atmosphere is often very strong, for video advertising can also take advantage of this. Through the Internet video to promote, of course, the festival is best to match the corresponding promotional activities, which has a great help for publicity. Take advantage of the festive period of popularity. With the theme of mutual cooperation, which is to attract users to click to watch the factors. A lot of video advertising is the use of festive atmosphere to formulate a continuous advertising strategy for the successful promotion of enterprises laid the foundation.

Source: Chinese Wine Merchants Network http://www.6399.tv/, author: Yang Nan Strong, reproduced please specify.