How to do website optimization planning

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When it comes to SEO, many people will say that it is the outgoing chain and update articles, but very few people detailed planning and deployment, which led to a two months after the feeling of confusion, and the keyword ranking suddenly and suddenly unstable people very little egg pain, boss pressure and the pressure of the boss caused many people forced to leave.

Before we say how to make a plan, why do we have to think about why we should do the planning? Life without a goal will feel empty and boring do not know where to go, then there is no plan of work will be so, many seoer think SEO is a very hard work, That's because there is no phased planning what time to do the result is every day in the hair outside the chain, every day in the hair blog so that the daily duplication of work does make people very tangled, more tangled is the ranking suddenly on the panic.

So how do you do good planning?

Analysis of user needs and content

First of all, we have to research the audience groups of the website, take the XI ' an wedding company, the wedding service belongs to a hard consumption, everyone must marry then choose Wedding Company to arrange, since it is hard demand so nothing is to choose which one of the problems, wedding as the most important moment in life, Users want to get the best service in your place so that they don't regret it, you have to use your real case to show the user to let them know what your company can do and creative.

These are the most basic users are also want to see the content, rather than what news information, industry dynamics and so on, those content if users want to see the internet everywhere, in meeting the basic needs of users after we have to think about the user's secondary requirements, what is the secondary requirements? There is a plum mother-in-law daughter-in-law pregnant want to eat sour to go to the market to buy the market, the seller of Plum asked the reason, and then the sale of plum said that pregnant plum bad for children, plum is not fresh fruit, and then marketed another dozens of pieces of a pound of fruit. This is called to seize the user's secondary requirements, the site's customer service staff to have a very high sense of smell and sensitivity.

The second is the layout of the site, the layout can not be too long so that the home page around the chain will lead to the weight of scattered, and the content of the home page is too bad for users to find their own want to see the content, the site's path is more shallow the better. Web site content design can be viewed by peer site and the characteristics of their own industry attributes to determine content, timely attention to industry dynamics closely follow the trend of information development to adjust the content.

II. statistics and analysis of data

1. Set up the corresponding key words library

If there is the best Baidu promotion, you can use Baidu to promote to observe which keyword conversion rate is high, thus constantly to dig new words, if the use of SEO means to dig new words will cost a lot of time and energy.

2.IIS Log Data analysis

IIS log analysis is from a 2B SEO to the step of the road of literature and Art SEO, IIS log is a direct response to your site internal situation (whether the server is stable, whether there are dead links, update frequency, spider crawl frequency, etc.) to the internal structure and content of the site to adjust

3. External chain data statistics and analysis

Where hair every day out of the chain and the number of hair to make table statistics and notes, see the release of the chain which is included in the day, the next days included, a week or January. So even if the chain is lost can know which link out of the problem is also good to make up.

Third, the website fine-tuning

Navigation, column fine-tuning, we navigate the contents of the above may not be all to meet the needs of users, this can be based on Baidu Heat to see which column of the top click Rate, the first to think is not the problem of navigation name, Change a name and observe 2 weeks if there is no PV then in a different position if it is not OK then remove this column. Through the Baidu thermal effort can be detailed see the site of the PV situation so that better to update content and think about other columns and content why not attract users.

There are a lot of theoretical knowledge about SEO on the internet, but many people are only talking about theory not to practice, theory comes from the summary of practice, and the theory needs everyone to practice to transform it into ability. When it comes to operation then you first have to have their own independent website, what kind of site is independent of the site?

(1) must have FTP login and operation rights (301 jump, 404 page production, program upload installation, IIS log download)

(2) to their own space and the server has a certain degree of control (if it is to rent someone else's space must be provided by the service provider IIS log or change a space)

(3) Background permissions

The weight of the chain although said is getting lower, but for the current search engine status of the chain is still very important, the general outside the chain here is not mentioned, high weight and stability above soft wen is very important. Soft Wen is a strength to practice every day to write a good soft wen, such as Tianlong eight inside the section of the reputation will be six-pulse God sword but sometimes to make the reason is not enough.

Distribution outside the chain can not see the reply to the post, to distinguish which posts are quality may become a hot paste, and the content to reply to the article and the main theme of the best is a unique perspective so that the landlord can interact with you to transfer the weight higher.

To have detailed work arrangements, the first week's work is how many outside the chain, hair how many soft wen, the second paid how many outside chain, the blog, in exchange for how many friendship links, carries on this system the arrangement and the plan such down will not be confused, the Friendship link proposal examines once every day and must leave the link contact way in time For the site of the collection and the chain every day to check on the line, and some webmaster one day in that webmaster tools to check dozens of times that there is no sense, even if you check 100 times will not increase the site's included more than this time to practice writing soft wen.

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