How to do well personal brand marketing

Marketing their own and marketing brands, marketing items are actually the same meaning! You want to be a fan of Twitter, that's marketing yourself. You play know that want to be a little praise attention is also marketing their own! And the growth of personal brand, the most important factor is often those who have been neglected small problems! Follow Maslay and understand!

The1, Content

As long as it is marketing then can not be separated from the content! Content is the source of communication! Ordinary content only you see happy! Really good content is to resonate with the user, poke the user's pain point! Let the user propagate.

So what is the point of pain? Mas here for an example: it is like saying that you today on the Weibo sent a blog about a wireless keyboard! Then your followers see, immediately psychological side itch, anxious to buy a and you like the wireless keyboard. This is the pain point!

What is resonance? Let's take another example: for example, this wireless keyboard actually do really bad, only we so no product can see, and your followers incredibly and you have no goods, this is resonance!

Of course, good content, but also can bring out a variety of emotional points. In the end it depends on your writing! Mas's previous article also said, want to attract attention so do not stingy content output, clinging to dust-laden, only to die! (The intention is to create content, not for others, ultimately for your money!!! ）

The2, features

What is the feature, we cite a previous example: Like a group of beautiful women from your side through, your eyes will always stay in the largest breasts of that beautiful body! And here's the "chest biggest" is characteristic! Does the trait have to be beautiful? Mas didn't think so! Sister Furong is ugly, right? Why are there so many attention rates? Because the people have the characteristics of ugly! For example, on the bus subway, suddenly came to a 200-catty big fat, will not attract a lot of attention? For example, you now think you remember that the most ugly girl in middle school a little more, or you the first woman in the front row more?

That's why! Characteristics of this thing, do not light to a good place to think, and sometimes really want to think about what is suitable for their own! Ugly, can be as ugly as the characteristics! Now the netizen is very gossip, sometimes self-deprecating often will change the attention rate of the immature! This point we can go to the Baidu Emperor Learning to learn!

The3, Intro

You have good content, there are very good features, but no traffic who come to see your content Ah! And the introduction here refers to how to guide the flow.

How to import traffic? Hot spots, will be a good way to import traffic.

What is a hot spot? The hot spot is controversy! Controversy, you can start from the individual, first of all, your personal and user disputes, slowly let the user led others to the controversy, and eventually become a group dispute! And some dare to play a few, but also can make it into a social dispute! Of course, if you can not create any topic, hard advertising will actually be a good choice! At least you can ask the content no one to see the situation! (Flow of the introduction of a variety of ways, each home has the director, we here will not tangle with this problem.) ）

The4, emotion

With the flow, also has a good content, users also like you very much, this time to do is what? Make friends with users. No one likes to focus on a machine that only makes content! After everything is done, we have to learn how to give personal brand personality.

We can see, Eric Web site, such as the site, such as Eric, every day there are a lot of traffic, but why the bottom of each article Eric network comments for almost 0? Actually think is very simple! Who wants to talk to a machine? Even if someone is willing to talk, isn't it fun to have a discussion? Such a vicious circle, it is caused by the current article is no comment on Iris! It was! Marketing comes from socializing and socializing is about communication. There is no communication and interaction how can!

Do from the media is actually a very simple words: The user is the client, since the media is the stream yingying. Stream Orioles do not use a variety of skills to serve good clients, who are willing to pay!

Your media, why don't users want to pay? First of all, you should self-examination is itself, is not because of their own measurements not enough, or that the chest can not let users meet!

End。 End Today's blog life!