How to do well resources cooperation in internet age

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Recently all kinds of hot internet economy, because of the success of millet, but also caused by the pursuit of internet marketing, and even the traditional industry bosses have suffered "internet anxiety disorder", of course, such a tall disease I wait for cock silk can only be feared but they forgot the resources to cooperate this way, Perhaps it's because this approach is more related to offline marketing, leading to the one of the most powerful marketing-earning tools in the online market.

But resource cooperation itself is everywhere. Stationmaster the most simple intuitive feeling, is the link exchange between each website. Resources cooperation personally think that nothing more than two directions: 1, the cooperation between the resources of the non-competitors, 2, the cooperation between competitors resources.

I. Resource cooperation among non-competitors: this way, the theoretical explanation is divided into three layers: one, the same unit of public goods can be consumed by many people, its attack on one person does not reduce the supply of others. The benefit of a person enjoying the public product does not reduce the benefit to the other person of enjoying the product, which means there's no "crowding cost" at all. Once the public goods are provided, the increase in the consumer's production does not lead to a rise in the cost of producing the public goods, that is to say, there is no need for additional resources in production to increase supply. I have simply understood it as: there is not only conflict of interest but also mutual utilization of resources between individual or multiple vendors that increase revenue.

3721.html ">2014 at the beginning of the year, Tencent took a stake in the Beijing-east, Beijing-East borrowed Tencent's social platform to import traffic, Tencent borrowed from the platform of Beijing and East launched a head-on confrontation with Ali. This is a typical case of resource cooperation, mutual benefit and complementarity, and the results? This is not what I want to study, nor can I predict. But the two sides with this cooperation, at least for both sides to provide a bigger stage, at least have the "Elephant Change Dinosaur" opportunity. Concrete for both sides bring how much benefit, what kind of result waits for the research of time. But I do not believe that there is not enough benefit will not let two big guys walk together.

Also such as the outdoor clothing industry portal site, when a large number of cash to major sites to large quantities of advertising, why not find a direct demand, survival of small and medium outdoor sites, to their own products to this kind of small and medium-sized site outdoor groups to do the sponsorship to his webmaster to do the agent, exchange their advertising and let their brand publicity. This not only directly face the target group, but also eliminates the large amount of advertising costs, but also allow both sides to benefit (large web site advertising contact with a wide range of people, but the effectiveness of advertising is low, mostly not target customers, can meet 10:1 of the target customers are not easy.) )。

Second, the competition between the resources of cooperation: this is very embarrassing, as the saying goes, shopping malls such as battlefield, not you die is I live. 360 vs. Tencent, 360 vs. Baidu, 360 vs. BT Alliance. This is undoubtedly the most typical war in the internet age. An instant feel old week a bit like Putti, tsarist Russia vs American Imperial Union, a kind of domineering exposed feeling (yy). But the commercial war, he and the bloody battlefield the biggest difference is tantamount to the existence of users.

In fact, whether online or offline, we should recognize that no matter what our manufacturers do can not meet the needs of all people. Coca-Cola in the world, but still some people like Pepsi, even Wahaha's very cola can also occupy a certain share in the Chinese market; Inter processors, which occupy most of the world's market share, still have groups that prefer to use AMD processors. These very successful business people are not able to satisfy all the users, let alone we.

No matter what we do, no matter how good our products, the price is more reasonable, even if the follow-up service is perfect, some people will never become our customers. For such customers, it would be better to push them to competitors and earn commissions.

Cooperation with competitors is of course the best is mutual benefit, I believe there will not be willing to give competitors to do charitable businesses. However, whether it is a product or a service, competitors do not rule out the possibility of becoming the most stable supplier. For example, in the physical processing, when their own production line can not meet the needs of users, why not go to the competitor to find the right production line processing. Conversely, when the production line is idle, why not let the opponent to use, earn their own commissions.

With the opponent's cooperation, in fact, is to eliminate our own heart obstacles, can not be opponents when the enemy. The opponents may be the best partners, similar products with each other, similar raw materials, equipment, technology, etc., no matter what kind of resources idle is easy to be fully exploited by competitors.

In the internet age, the search for resources to cooperate with the scope of a broader, more simple method. But people are the key to this way, it is best to communicate with the partner Wired, contact, mutual trust, build feelings and even become friends.

Original Author: Destroy 3D Worm Network co-founder of micro-credit public number: dddsc-com