How to do well the content of website in Network marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The customer browses the enterprise website, from the choice product to the final purchase, this process is the website to convince the customer the process, the main manifestation is provides the rich and the persuasive content realization. The old saying has a cloud: believing, the network also is so, have the picture to have the truth, some enterprise website through the picture displays the product shape, the color, the design and so on, some is the video playback form, in order to let the customer more fully understand the product characteristic. But the picture is not enough, the necessary text description is indispensable. Pictures to customers intuitive visual impression, but more can impress customers is wonderful text, because the customer through the picture to understand the product, but also through the reading of words to deepen understanding, through the touch of words to facilitate the realization of transactions.

Since the content of the site is so important, then how to increase the attractiveness of the content of the site? In addition to the product or service in-depth understanding, but also must study psychology, in order to understand the customer's psychology, know what customers want, to better use words to express, to convince potential customers. Good text content can even achieve the effect of hypnosis to users, so as to achieve transactions. So how to edit the content of the site, mainly through the following eight aspects:

Trust your own products

To convince others, you must first convince yourself. To write good content, must be full of confidence in products and services, believe that their products are the best, is the most suitable for customers, only to do this, write the text is more convincing. Only sincere trust and enthusiasm input in the text content, users will feel your enthusiasm. In the process of user reading, generate trust in the product and purchase desire, can effectively improve the turnover rate.

Second, have a good title

The title is the most important writing content. The role of the title is to attract attention, to simply convey a complete message, and to guide the user through the content of the article. Netizens are busy, they want to find the content in the shortest possible time, if not in a few seconds to convince users to stay, users are likely to lose, how to pass a few seconds to attract customers, the most intuitive and most effective is the attractive title. Customers will be able to stay and read the content of the article.

Iii. use simple and vivid words

The writing of the article should try to use words with positive psychological effects (as much as possible in the content of these words that are both short and positive and cheerful), avoid the negative psychological effects of words. Try to use less professional vocabulary, because customers are all levels, knowledge is not the same, to make the written text can be easily understood.

Iv. use clear and concise format

Users to browse the Web faster, not long speech, otherwise it will make users feel very tired, and then produce an aversion to the mood, the best two or three words on the paragraph, as far as possible using small headings. The content of the website is concise and clear, logical structure is clear. Listing small headings in bold or larger fonts helps users navigate the headlines to capture the focus of the content.

V. Inform the customer of the benefits

The writing content of the website must be considered from the user's point of view. Content to emphasize their products and services can bring to users what benefits, can be listed product features, will give users the benefits are listed, to give customers intuitive visual impression.

Vi. let the figures speak

Numbers give people a more intuitive visual effect, using very specific numbers as much as possible in the content. Data use also has the skill, the best is uses the accurate numeral, can give the user many hints: The effect is true, the enterprise earnest, rigorous, after the practice examination. Increase the trust and approval of the product.

Seven, grasp the emotional factors of people

People are emotional animals, many people often when shopping by emotion, make a lot of buying behavior is impulsive, many customers do not really need this product when buying, but through the understanding of products, produce want to buy ideas. For example, many customers only imagine buying 3~4 goods before entering the supermarket, and out of the time is often purchased more, and some are not necessarily necessary, these impulsive purchase is often affected by emotion, in the content of writing, we must understand this truth, to grasp some can touch the feelings of the customer's words, So that customer products impulsive purchase.

Eight, give the user clear next direction

Use clear text to tell the user what action to take, whether to buy directly by clicking on the purchase button or to call you directly or leave a contact form. Because many users browsing the web is more relaxed and casual state, if not explicitly tell the user what to do next, it is likely to cause users want to buy but do not know how to buy and walk away. Found that a lot of text page at the end of no link, the user has no place to go after reading, had to close the page to leave. If users are given a route to the site's goals, many users will be tempted to move along the route they have arranged.

In addition to pay attention to the above eight aspects of the above, but also pay attention to the authenticity of the site text content, because the false content is easy to see through, the enterprise has a great negative impact, so that enterprises suffer losses. Only in this way, in order to achieve success in Network Marketing!

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