How to do well the basic skills of Product manager

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28 Push Version Chat guest Yingung Lei, professional product manager trainer (version chat from 28 push reprint indicated provenance). In Beijing, a special prototype design consultant/axure RP Senior Lecturer. WEBPPD Product prototype design/axure RP Chinese community founder. More than 5 years of professional product planning and product design experience. Axure Software FX, Inc., partner of the company. To "user motivation" as the basis for planning, the product of the "near" culture, that is, to shorten the distance between products and users. The usability (usability) theory is integrated into the vivid prototype example, with the help of Axure RP to build modular and standardized prototype components, and to share the product prototype design with the component. (This article is from 28 push version chat, reprint please indicate the source)

One

If there are good ideas, but no technical strength and financial strength to complete, in this case should do?

Yingung Lei: Only the idea that is still on the road to success, the creative part can be carefully run, see whether it can be more perfect. Then the process of continuous expansion of networking, make friends with like-minded, and their ability to have complementary friend. I believe that the gradual preparation work more and more fully, one day can act. Money to see what you want to do large projects, the general small team to do their own to bear. If it's a big project, it starts with angel investors. Of course, with a good background of the team members, the most likely to talk about investment. I recently made a minimalist player under iOS, which is my own idea, and then I funded the UI design and developer to do it for me. A small project like this one can do it yourself.

Two:

The company is to do the region's three-dimensional map, want to build a virtual city on this map, but the first map is almost good, just do not know how to plan activities to let customers know the existence of this map. And now above the business is not perfect, do not know how to plan some meaningful activities to let merchants settled in.

Yingung Lei: Map This product needs a strong database and team to support, in order to make the overall quality.

So not to engage in planning activities can be how much improvement. 3 D map Before you know a company in Shanghai to do this, now seems to be on the iOS on the Sogou map using their data? There is also this form. I think for direct users to use words, planning activities, what the significance and effect is not. However, I have seen another form, that is, in the subway or shopping malls have this 3D map information. The form is good, is also the place that the crowd is big, also need to talk with the merchant only. I think this form can be a better way to express the characteristics of the three-dimensional map.

Three

Now the website user experience is good-looking good. Or for convenience, a little simpler.

Yingung Lei: Good-looking and simple convenience does not conflict. If it is a functional use of the site, it is more focused on simplicity, as well as the flow of the jump to be clear. If the real estate or advertising creative class site, can be more prominent visual. In the interactive design needs in the following two aspects of continuous accumulation of basic skills in order to do a good job. : Structured understanding and summarization, Web Component observation and collection. The user experience and interactive design can be the main part of a clear understanding, refer to the following figure.

Four

What is the daily work of the product manager and how many responsibilities there are? The future, the skills that need to be mastered and what information to pay attention to at ordinary times.

Yingung Lei: Product General Division planning, design, implementation of three stages, the front two stages is the product coordination of everyone "ding", that is to determine the scheme. Behind is to push the development team to achieve, so is "stare". Planning stage needs to understand the industry, design phase needs to understand the interaction design, at least there is a theoretical ability to judge. To promote the implementation phase is to coordinate the work of everyone, so that the completion of the project quality and quantity. In fact, the overall process is more tired, but also more easily by the splint gas. If you do not want to start your own business as far as possible not to go in this direction, if you want to start their own business, so you can compare the ability to increase awareness of exercise.

This article from the 28 Push Forum, sub-haze collation, reprinted annotated source.

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