How to do well the high quality soft text outside the chain

As we all know, site optimization can not be separated from the station and outside the optimization, then if the enterprise to do a good job in the station, it is necessary to put the focus on the optimization outside the station, and do a good job outside the site optimization needs of more high-quality soft wen is not only to guide more potential users into the site browsing, but also let Baidu give the site a higher rating, Small head Baidu bid assistant think a high quality soft text is two principles: whether the content of the user is helpful and the rate of the article forwarding. Only this article to the user has the help, the user only then looks down the desire, the article has the opportunity to let the user reprint. It is only when the user forwards each other that the efficiency of the soft text can be maximized. So the combination of both can be regarded as a high quality soft article. The following is to share the good quality of soft text outside the chain method:

The theme of the article clear

Remember, don't try to meet everyone's needs in an article. So to everyone's advice is to do not understand the user to write product knowledge, and to the expert to write a product of a deep dig, why to write, the reason is simple: laymen generally can not understand the experts.

Ii. Content Flow

1. Submission of Views:

According to the title of the article, put forward your views on this matter, in this point of view content to be close to the user, the content with the user's own relationship. Only if this part is written well, the user is in the mood to look down.

2. Put forward the theory:

The point is logic, why first? Then give users http://www.aliyun.com/zixun/aggregation/7432.html "> Solve problems." Some of the company's website operators have not yet figured out what to give users information, hurried online, the content is messy, wait until later to modify, such practices are the Site keyword ranking is very unfavorable. And so on this series of theories, you can put forward a few more.

3. Propose the solution:

So exactly how to provide users with the information he wants, is based on the location of your site, if it is selling products, put products related to the content, such as characteristics, value and so on, do the service is also so, the content of the service and bring help to inform the user first. According to this idea, write specific solutions.

4. Justification:

The user will think, you in here to blow half a day of cattle, said the end is not useful? So we need a successful case to prove it. For example: My So-and-so product. How many customers in use, and really got the effect, put the facts on the basis, or video marketing to attract users and so on to cite a few such cases out, so that users believe you more.

Iii. forwarding

Good article to write out to let more people see only value, more effective methods are: go to the same industry well-known websites, these well-known sites weight high, large flow, very easy to form forwarding, but also one of the most convenient way.

Summary: Baidu's algorithm How to change, but also around the user experience to change. So the enterprise writes the article also, the content must follow the user demand to go. The article has the quality will have the forwarding, has the forwarding will have the flow, will have the rank.

Above by the small head Baidu bidding assistant to provide trial preparation, trial registration: http://vip.xiaonaodai.com/index.php?act=register&fromid=7.
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