How to do well the integrated marketing strategy of hospital

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The hospital's marketing model is numerous and complex, wants the hospital to be able in the short time obtains the profession the recognition, enhances the hospital the popularity, then must do the hospital advertisement to carry on the effective conformity, how should carry on the effective conformity? This has become the focus of many hospital marketers, the author here also through the comparative analysis of data, After finishing the experience, I hope to be helpful to colleagues, if there is no place, but also hope more understanding, and timely and effective pointing out errors, easy to correct in time.

1. Brand marketing in the hospital

Hospitals want to get a good reputation in the local market, must pay attention to the hospital marketing strategy, this mainly manifests in the hospital basic equipment and the humanities concern, in the courtyard marketing especially must grasp the design sense, the courtyard design direct marketing to the patient's visual feeling, simultaneously also is they most directly faces the feeling hospital atmosphere, However, many hospitals do not pay attention to this, the author also made a preliminary observation and understanding of the local hospital, or a number of hospitals can make full use of geographical advantages, through various aspects of strengthening publicity efforts, spread to geographical advantages, such as: the door of two bronze lion sits, banners in the case of unconventional hospital advantages fully reflected, The design of the hospital is humanized design, fully embodies its humanistic concern. Not only that, but also need to grasp the service attitude and service concept, pay attention to good word-of-mouth publicity.

2. Regional advertising

Private hospitals are subject to regional or regional restrictions, so in the marketing strategy must focus on local marketing strategies, more cases to lock local people, this time must be used in magazines, public transport advertising, marketing activities and other means of strong marketing, magazine sex advertising relatively low cost, And the results are most objective and obvious. and bus advertising and subway advertising is not to be ignored, the crowd coverage is enormous, for the hospital brand publicity has a great help. Many hospitals are to strengthen the expansion of marketing, many hospitals gradually use bus stop convenient navigation to make the hospital more authoritative, while the ads to the people flow more restaurants and hotels. The purpose of this is to increase the intensity of each stage of marketing, improve efficiency, and ultimately improve mission objectives.

3. Cooperation of new media in hospital

With the rapid development of the Internet, more and more new media appear in people's eyes, for most people are fresh and curious, will be a short period of time to become a large number of new media user groups, for hospital marketing, it is necessary to early mining data, analysis and research the most reasonable way to use it. Like the most popular micro-BO, micro-letter and Mo, Baidu, such as the United States are good media, the hospital should be early excavation and reasonable use, such as micro-trust public platform and the application of GF to the hospital marketing model, do not know you have found? Did you start using it? In particular, the promotion of hospital activities, The utilization of these platforms needs to be increased, and leveraging the resources of these platforms will magnify the benefits of the activities.

4. Integrated Marketing Mode

For hospital marketing, too ignore the role of integrated marketing, hospital marketing process is often a single and relatively independent marketing model, a variety of marketing models can not cooperate with each other, and even there are many contradictions. To do a good job in hospital marketing strategy, must be in the multi-marketing model, and its rational integration, good coordination between departments and departments, after this will be able to expand marketing efforts to reduce human and material costs, improve the ultimate efficiency. Of course, in the integrated marketing process, especially the need to analyze the advantages and disadvantages of each marketing model, and how to be appropriate to the integration of it, otherwise it is easy to have adverse effects on marketing instead.

Source: Fast-seeding Cinema http://www.kuaib.cc, Author: Yang Nan strong, reprint please specify.