How to do well the magazine marketing of Private Hospital

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The outlet of the private hospital is almost already positioned in "advertisement", the common form of advertising is television advertising, street signs, newspaper ads and the hospital's own issue of magazines, the start of the private hospitals in the beginning of the focus of marketing or magazine marketing, of course, this is not to say that the hospital does not need to expand the magazine marketing, on the contrary, Magazine Marketing is an enduring marketing tool for private hospitals, and it is also a marketing tool that will never be abandoned day after year.

So how to do a good job in the private Hospital magazine marketing?

1, market positioning

First, determine what city your hospital is located in? Industrial city? A commercial city? or a tourist city? For example, the industrial city of tuberculosis is more serious than other cities, then the magazine main push lung disease than commercial city common insomnia disease to be reasonable, if it is a tourist city, the magazine main push sexually transmitted diseases than TB should be reasonable.

Second, to measure the strength of your hospital, the scale is "magnificent", or three-storey small building, only clean and tidy? If your hospital has just started and is small, that means that Chinese white-collar and elite class is difficult to enter your hospital to see a doctor, like a street restaurant, The ramen in the hotel is the same as the ramen in the street diner, but some people prefer to walk a few miles and not go to the street diner, which is Chinese characteristic, you have to obey, so the size of your hospital and the decoration directly affect the source of the patients who will be the class of people!

In the end, what does your hospital do? Take the author Lee Co-ge clients Ningxia Tongji Hospital, attending the prostate, bag, stem, people, vitiligo, then in the magazine when the main push these several diseases, so, your hospital attending what to push what.

2, Magazine design considerations

A, must establish the regular image, cannot mistake the magazine to distribute as the newspaper advertisement, the magazine which makes out like the pirated book, causes the person to see to have the extremely bad influence: this hospital certainly cannot. The author Lee Co-ge the location of Yinchuan, a lot of hospital magazine made this mistake, the layout of rough, rough paper, rough content, a hand will be rough and crazy looking for trash cans! Therefore, the hospital magazine must like the regular publication to arrange, the printing, the production, only then can break that leaflet marketing image, To improve the taste, so that the image of the hospital warmer!

b, layout should be innovative, content layout should be reasonable; the author Lee Co-ge once and a hospital magazine editor talked about this issue, he felt that the hospital magazine needs is level minimalist, not bold ideas. Is that true? Look at the current hospital magazine, level minimalist to the same, the cover is beautiful and attractive text, advertising page is the price plus expert introduction, content page is tired of the small story plus one-night situation after the disaster and reflection (every hospital every magazine can always see her one did not endure, in the stormy night made mistakes, After one months of physical discomfort, the examination learned that the gynecological disease, and finally went to X hospital to see a doctor, now good, and then some hypocritical advice, frankly, this content and the Ming and early Qing Street, like erotic novels, in order to catch the eye to write pornography, after the teachings, the magazine ads brought about by the advertising effect belongs to the real effort. )

C, to shape the collection of magazines, when a magazine has a collection of time, then the magazine ads can play a multiplier effect. So how to shape the collection of magazines? According to the author Lee Co-ge of Ningxia Hospital magazine analysis and past experience, to think of the magazine has a collection, content is the key; Just imagine, full of vulgar taste of the one-night stand, third party, such as content will be collected? The answer is not only not, but will be thrown after reading. In the author's opinion, the content of the magazine can only be collected when it has the Lee Co-ge, continuity, and "soft sex". Popular science such as: the readability of the disease Popular science articles, not only professional, but also can play the role of hard advertising. Continuity such as: The hospital planned to track the story of continuous reporting (reasoning small story is unwise), local information, dating information, life tips, new medical discoveries. Soft order such as, save enough quarterly magazine can come to the hospital for free physical examination, save enough for one year to get the organization's tourism activities, expense reimbursement and so on. In short, as long as open the brain, untie hands and feet, marketing ideas are very much. This kind of marketing creativity is like a hospital to do Baidu bidding, others collect, you take her out to play, spend this money has hundred benefits without a harm!

3, the soft text advertisement writes three attention points

A the title of an article must be like the news to arouse people's desire to read.

b resonance; When writing a soft text not only to explain a story clearly, but also to let the patient resonate-you write is not a literary work, so the pursuit of the heart is not the resonance of the world, you write the purpose is to convey the soft ads, then in the communication of the first to let the patient resonate, The way to resonate is to write the pain that the disease brings to you from the perspective of an ordinary person instead of standing in the profession's perspective and writing in a professional vocabulary. This article for the Ningxia Private Hospital marketing consultant Lee Co-ge original, starting A5, reproduced please retain the copyright information http://www.lixuezhi8.com/Thank you.