How to do well the market segment of network Marketing

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Want to do network marketing, must learn to segment the market! Today, Guangzhou seo small plum to share: SEO Technology of the Network marketing market segments!

The first step in the market segment of Network Marketing: Population segment Market

Typically, in the early days of the internet, typical potential consumers have the characteristics of being young, graduating from college and having high incomes, a phenomenon that is evident in China, which is not long in the Internet. In developed countries, Internet users look more like mainstream people. However, from the demographic characteristics, the Internet's largest user base is typical of highly educated and high-income consumers. Internet users in the United States are actually similar to the entire American population, so marketers need to identify attractive segments of the population. If your target market is in the United States, there are three market segments to pay attention to, namely, the Millennium Market, the minority market and the network concept leader market. If your target market positioning in China, you need to pay attention to the reform and opening-up of the middle class, "generation" of young people and the pursuit of autonomy and fashion of the crowd, the current market segments have attracted wide attention of network operators!

The second step of Network Marketing Segmentation: Psychological Market Segmentation

User psychological characteristics include personality, values, lifestyles, activities, interests, and concepts. The so-called personality, refers to such as other people's orientation, self orientation, habits and other salient features. Values refer to internal beliefs, such as religious beliefs. Lifestyle and activities in psychology are not related to production activities, such as sports, like to eat out and so on. Interest and ideas refer to people's attitudes and beliefs. The Internet is the ideal place to bring together people of the same interest and purpose to the same community, the best form of which is a community forum in which the Community attracts web users and allows them to comment on others. We can analyze potential consumers through various interest communities and analyze network markets and user characteristics through targeted communities. Sometimes we can build our own community where we can improve our customers ' stickiness and get feedback from customers!

The third step of the Network Marketing market segment: Behavioral Segmentation Market

Although the Internet is growing, not all web users are as active as they are at the site. According to a similar study, comscore digital media research and McKinsey have divided the network market into six user segments based on the online time of active Internet users, browsing the web, landing on the site and staying time on each page:

1, simple (simplifiers) needs end-to-end convenience services. They want to live more comfortably, with fast, high-quality services. Online purchases of these long-term Internet users account for 50% of all online transactions. They spend up to 7 hours a month on the Internet.

2. Surfers (surfers) need to get new things. They browsed the web 4 times times more often than average users. They move quickly before the Web page, always looking for new experiences. To get a high degree of loyalty from surfers, the site must be at the forefront of design, features, products and service classification, and constantly upgrade, and most importantly, the site must have a strong online brand.

3, the connector (connectors) looking for novelty things. They are "relatively novice". Such consumers are still looking for reasons to use the Internet, primarily to communicate with others through chat rooms and emails. Websites need to have a strong offline market to attract these users.

4. Traders (bargains) look for business opportunities. They spend the least amount of time on the Internet. The websites that attract traders have to meet their emotional and rational requirements to lure them back in search of more trading opportunities. The best example is the ebay.com website.

5. A routine person (routiners) needs something special. They searched the news and financial sites carefully. They also spend a lot of time on web browsing to get special information from quality content.

6, the Movement Person (sportspersons) wants to have the massive interactive content. They act like a routine, but unlike the routine, they visit colourful, stimulating sports and entertainment websites. Some websites that offer free registration may end up turning campaigners into paid users!

The network marketing subdivides the market to share here! If you have any questions, you can communicate with me www.seo318.com!