How to do well the network event marketing from the net game

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About Network Event Marketing

In fact, on this issue, the author of "from" Nurses Zhao Yan door "to see the small and medium-sized network event Marketing," a article has been mentioned. The author of the University of Clay Professor thinks, can be divided into two categories: one is the active manufacturing event class, tentatively called Initiative Network event marketing. such as the sister Furong incident, from scratch, alive to fry out a so-called network reds. Second, the passive manufacturing of event classes, known as passive network event marketing. If many people in the industry like to often squat in the rankings such as Baidu before the list, according to hot events to produce their own network events marketing planning case, some people also directly called this occasion network marketing.

Network Marketing is actually a game

I think, in fact, in a sense, network marketing is a game. From the game planning to the game market operation, is a network marketing planning case from design to execution of the process. So the author of the University of Klein professor, Sina Blog title, directly to "network marketing is actually a game." This article mainly to Happy Net farm stealing vegetables and other games as an example, how to do a good job in marketing network events. Soft Wen marketing will be discussed in later articles. As far as game evaluation is concerned, it can be seen from the point of view of game system design, play and interactivity.

Game system Design--Network event marketing content planning

Games have their own system system. such as happy farm stealing food games, players according to different levels and wealth values, can be different things on the farm, you can also steal friends of the dishes, steal honey, etc., resell into the game currency. Then, as the ranks rise and the wealth value increases, the above steps can be repeated. Like the hula hoop and other fashion community games, players can be based on different levels, wealth value, etc., buy different clothing decoration and so on. Like the journey of this kind of traditional RPG network games, according to different circumstances dozen strange, PK and so on. The following respectively from the Initiative event marketing and passive event marketing talk.

Active Network Event Marketing

As far as content planning is concerned, it is necessary to design different plot contents for different stages of events. But also needs according to the development process different, designs the different response plan. If the system design or the response plan to consider insufficient, it is likely to backfire.

It is said that there was an incident marketing case planned by a Hong Kong hotel, and the estimated result was unexpected by the planning party. Probably the content is said that the city environment is noisy, the air quality and so on aspect is not good, but a hotel can let the customer, enjoys the tranquility and the serenity. The result has been a backlash from peers, even ordinary people. Think it is affecting the image of the city. Finally, the hotel management had to apologize. Interested friends can go to the Internet to learn more about the content.

Passive Network Event Marketing

This kind of event marketing, the development process of events is not controlled by us, as far as content planning is concerned, the author thinks that on the one hand, we should keep the attention of the event, and respond quickly to the development of the event, and make the corresponding planning case.

On the other hand, you can also consider making plans. It seems a little implausible, but from that year's "Sister Furong", "wooden son of the United States" event, and so on, more and more netizens feel "get to get to those routines." So when an event begins, some netizens will predict the outcome of the event. Although some people on these routines are not too cold, but you will find that a so-called hot event appears, there will be many netizens to join the fun. Therefore, the plan is a matter to consider. Of course, with the continuous development, I believe that there will be a continuous emergence of creative cases. It will also constantly test the market responsiveness of employees.

Interactive game--Interactive planning of network event marketing

The author believes that if the success of happy Net is the element of "relationship", then promote this relationship, is one of the fun farm stealing vegetables, car parking and other games. And the core of these games is interaction.

Whether active event marketing or passive event marketing, its core goal is to attract netizens ' eyeballs, even if they can't interact with some netizens. If you can achieve effective interaction, you should be able to transfer the corporate brand or a product more effectively. Of course, the premise is that the quality of the product itself is guaranteed.

From the development of happy net, only in a very short time, the user showed an explosion-like growth. Initially it may not interact directly with you, but let your friends know and invite you to interact with you indirectly. When you enter the site, by stealing food and other games, let you enjoy the interaction with friends. For a time, if not heard of happy net, never heard of stealing vegetables, seemingly embarrassed to greet others. So more and more people went there to steal food, so there was a explosion of user growth. Visible interactive charm is unusual.

This article temporarily from the game system design and interactive aspects, corresponding to the network event marketing planning talk, hope can be a start. Even if not to the jade, also welcome to make bricks, it is best not to hit people, of course, it is not good to throw flowers.

This article should be open to discussion. Welcome to Exchange: Sina Blog "Professor of the University of Clay" HTTP://BLOG.SINA.COM.CN/TANGAX; e-mail:mydotcom@sohu.com; qq:136753535