How to do well the product network promotion of industrial company

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Often and some do industry friends chat, their most headache is to do a product, but do not know where to start effective promotion, here I summarize some of my promotional experience to share with you:

Enterprise Network Publicity is a corporate image of the network on the display, he can use a variety of network advantages of resources, fast in the network to use the least cost input, to achieve the goal of rapid promotion of enterprises, using him can improve corporate visibility and corporate brand image. So that enterprises can obtain more market resources and social resources.

Network promotion is a process from physical to intangible, visible refers to the network to promote the use of methods and means to achieve the network display process, intangible refers to the network we have to promote to a certain extent, these promotional to give us the return, the network to promote our economic and social resources benefits are virtually increased, It can be said that network promotion is a process of accumulation, is also a continuous process, the network is a continuous update of the media, such as we are posted on the network of advertising language or a piece of soft text, may be in a few days or a few minutes will be refreshed or by some network administrator to delete, This brings a problem to the network promotion, is how to use the most effective way to achieve our promotional purposes.

Enterprise Network Promotion Method:

1: Enterprise Official website: I think this is an enterprise began to promote the network logo, but also a corporate network image core. The quality of the enterprise website is directly related to the customer's first impression of our enterprise, so it is very important to establish a beautiful and generous website which can highlight the enterprise's theme and display the enterprise's culture and products.

The Enterprise official website establishment's attention matters:

(1) Beautiful: Beautiful is to give people the first impression is more cordial, can effectively retain customers to continue browsing.

(2) Practical: practical divided into 2 parts

First: The utility is to be able to on the Enterprise website lets the customer find oneself wants the thing, therefore the Enterprise website regarding the enterprise culture and the enterprise background as well as the enterprise main product introduction needs the detailed, needs the timely renewal. We see a lot of corporate sites built up to become a dead site, this not only can not play the purpose of network promotion, it is possible to play the opposite role, because a dead site has not been updated, search engine first did not like him, so his network ranking is not up to the row, unless the enterprise to buy a ranking, Spend money to do keyword promotion, this is not a small fee, now some popular keywords have been competitive to a few or even dozens of, and the effective click is not much, so many times are spent wrong money. Of course, such corporate web site can not effectively reach the goal of promotion.

Second: In fact, the 1th of the 2nd is related to a point, that is, the keyword ranking of the Enterprise website Why to say the keyword ranking of corporate sites, because from the current netizen or the source of customers, 99% of customers are using search engines to search for the keywords they want to come to our website, In order to understand our business or products, so our website practical is not practical, can give enterprises to bring customers need we can do a good job of their own corporate Web site optimization rankings, how to do a good job in the optimization of the enterprise rankings we are talking about my own opinions below.

Enterprise Website Optimization:

First: Have a company related to their own enterprises, easy to be remembered by customers of the enterprise domain name. This is not much said, the general establishment of the site has been selected.

Second: Choose a stable and fast Web site space or server. I think that the space of a corporate website directly determines the fate of this site, a lot of space price is very cheap, but the stability is very bad, gesanchaiwu or flow limit, or the South open fast, to the North can not open, also some website open once need more than 10 minutes time, I want from the customer's point of view, No one would like to half for a slow web site, many people see a site a few minutes before opening half of the direct choice to close, so that the direct loss of a customer, from the search engine Crawler's point of view, a slow response to the site, search engine crawler usually one or two times will not come, Because it came to your site response speed is too slow, he can crawl the effective information is too little, which is why some sites have been doing for a year or two is always difficult to be included in the search engine reasons.

Third: Site content and Site keywords

Site content is very important, there is a network optimization of the industry words are: content for the King, outside the chain for the emperor, said is a site of the importance of the content, the weight of the site also depends on the content of your site, in fact, the content of the site is very simple and difficult: simple is the content of the site to be original, regularly updated on the good, It is difficult to insist on doing original content. Your site content to do more, regularly updated, you will be able to raise search engine Spider crawler, Spider crawler will periodically crawl your site content, thereby improving the site's collection and ranking.

Site keywords: A lot of sites I found in the site