Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
the establishment of a Web site project is based on a variety of requirements, which often come from the actual needs of the customer or for the company's own development needs, in which the actual needs of customers that is the nature of the transaction needs accounted for the vast majority. Face to the website development has the different knowledge level customer, the project leader to the user needs understanding degree, to a large extent decides this kind of website development project success or failure. So how to better understand, analyze, clear user needs, and be able to accurately and clearly in the form of documents expressed to participate in the project development of each member, to ensure that the development process to meet the needs of users for the purpose of the correct project development direction, is each site development project managers need to face the problem.
One, those people should participate in the website development Project Demand Analysis activity
needs analysis activities in fact is a communication with customers, the correct guide customers to their actual needs in a more appropriate technical language to express (or by the relevant technical staff to help Express) to clear the purpose of the project process. The process also includes the establishment and planning of the basic functions and modules of the website. Therefore, the involvement of each member of the project team, the customer and even the developer's department manager (depending on the size of the project) is necessary. The responsibility of the project manager in the requirement analysis is as follows:
1, responsible for the organization of relevant developers and users to carry out the needs analysis.
2, the organization of art and technology backbone representatives or all members (and user discussions) to prepare the "Web site functional Description (first draft)" document.
3, the organization related personnel to "the website Function description Book (first draft)" carries on the discussion and the revision repeatedly, determines "the website function description book" Official document.
4, if the user has this ability or the user requests, the project manager may assign the project member to participate, but by the user writes and determines "the website function description book" the document.
5, if the project is relatively large, it is best to have a department manager or his authorized personnel to participate in the "website function description" of the determination process.
Second, complete requirements Survey document recording system
Throughout the process of requirements analysis, according to certain specifications of the preparation of requirements analysis of the relevant documents can not only help the project members will be more specific requirements analysis results, but also for the future development process to achieve a realistic text form of the memo, and to help the company's future development projects to provide useful reference and model, Become the company in the project development in line with their own characteristics of the experience of wealth.
needs analysis needs to write the document is mainly "Web site function Description book", he is basically the entire demand analysis activities of the results of the document, but also the development of project members are mainly for reference documents. In order to more clearly describe the "website function description" often also need to write the "User Survey Report" and "market research Report" documents to help explain. A variety of documents preferably have a certain standard and fixed format to increase their readability and facilitate readers to quickly understand the content of the document, the relevant provisions will be discussed later in this article.
third, what to investigate to the user
in the requirements analysis of the project, often have a lot of ambiguous user needs, this time the project leader needs to investigate the actual situation of users, clear user needs. A more idealized user survey activity requires the full cooperation of the user, and it may be necessary to train the respondents. So the planning of the investigation: time, place, participants, survey content, all need the project leader and the user's common recognition. The survey can be conducted in the form of a demand questionnaire, a demand survey symposium or on-site research. The main contents of the survey are as follows:
1, the current and future functions of the site may need to appear.
2, the customer's performance of the site (such as access speed) requirements and reliability requirements.
3, to determine the site maintenance requirements.
4, the actual operating environment of the website.
5, the overall style of the site page and the effect of the art (when necessary, users can provide reference sites or by the company to provide users).
6, home page and number of secondary pages, the need for multiple language versions, etc.
7, Content management and assignment of input tasks.
8, a variety of page special effects and their number (Js,flash, etc.)
9, the project completes the time and the progress (may according to the contract)
10, clear the responsibility of maintenance after the completion of the project.
after the investigation, the need to prepare the "User Survey Report", the main points of the report:
1, Survey Summary: The name of the website project, the user unit, the participant investigator, the time when the investigation began to terminate, and the work arrangement of the investigation.
2, the survey content description: The user's basic situation, the user's main business, the information construction present situation, the website current and the future latent function demand, the performance demand, the reliability demand, the actual operating environment, the user to the new website expectation and so on.
3, survey data compilation: Summary of Information collected from surveys (e.g. questionnaires, minutes of meetings, etc.)
Iv. Market Research activities Content
through market research activities, a clear analysis of similar web site performance and operation. Can help the project leader to more clearly conceive of their own development of the site's general structure and appearance, in the summary of similar site advantages and disadvantages of the project developers can take advantage of the development of more excellent sites.
but because of the actual time, funds, limited capacity of the company, the scope of market research coverage has certain limitations, in the investigation of similar sites in the market, should be as far as possible to investigate all the more famous and excellent similar sites. Should understand the use of similar sites and users of the point of surprise, similar to the definition of similar products users detailed requirements (need a company or project leader has a certain relationship). The focus of market research should be on the work of a major competitor or on information about a similar site. Market research can include the following:
1, the market of similar sites to determine the works.
2, the use of research works and the audience.
3, the research product function design (main module composition, characteristic function, performance situation and so on)
4, simple evaluation of the site survey.
The purpose of
research is to identify and guide user needs.
After the investigation of similar products in the market, should write the "market research report" mainly include the main points:
1, Survey Summary: Research plan, website project name, Research unit, participate in research, research start to stop time.
2, Research content Description: Research of similar web site works name, Web site, design company, Web site related instructions, development background, the main applicable access objects, functional description, evaluation and other
3, can use for reference the research website function design: The function description, the user interface, the performance demand, may use the reason.
4, can not be used for reference to study the function of the Web site design: Functional description, user interface, performance requirements, can not be used for reasons.
5, analyze the weaknesses and defects of the works and major competitor products of similar websites and the advantages of our products in these aspects.
6, Research data compilation: The data collected from the survey are summarized.
Five, clear demand analysis output--"website function description book":
in the early period of the contract signed by the company and the customer or under the constraints of the tender, through more detailed and specific user surveys and market research activities, for reference to its output of the "User Survey Report" and "market research Report" documents, the project responsible person should be the entire demand analysis activities for a serious summary Clear and clear the ambiguous requirements of the early analysis, and output a detailed and clear summary of the document-"Web Functional Description (final version)" For future project development process basis. The website function description must contain the following:
1, website function
2, Website user Interface (Preliminary)
3, the website runs the software and hardware environment
4, website system performance definition
5, website system software and hardware interface
6, to determine the requirements of website maintenance
7, to determine the site system space leasing requirements
8, the overall style of the website page and art effect.
9, the main page and the number of times page.
10, Management and content input task assignment.
11, a variety of special effects and the number of pages.
12, Project completion time and schedule (according to contract)
13, clear the responsibility of maintenance after the completion of the project.
to sum up, in the Web site project needs analysis is mainly by the project leader to determine the understanding of user needs, and user surveys and market research and other needs analysis activities to help project leaders to deepen the understanding of user needs and the early uncertainty of the place to clear, In order to facilitate future development in the project as a member of the basis and reference.
of course a successful demand analysis requires not only the project leader or even the customer, but also the joint efforts of all the project related personnel, and the company's ability range has a certain relationship. What needs to be explained is that the requirements analysis activities described in this article are based on the more ideal. Because of the reality of different companies, readers can be based on their own situation to learn from absorption and utilization. It is important to be able to construct according to the company's situation, the system of the specification of such documents to save and collect, I believe that the company's other web site projects and the company's own strength will have a great help.
