How to do well the search engine optimization and promotion of website after the completion of enterprise website construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search engine Optimization (SEO) is a very important basic website promotion work. It is the principle of the site according to the search engine automatically included in the rules, the site technology and other related processing, so that the site can be quickly and effectively indexed by search engines. Relative to the high cost of promotion, SEO ranking is the most practical way to improve the fundamental image of the enterprise. Any SEO will not be absolutely guaranteed in the time required to make any achievements, and gradually would stand more stable. Perseverance, every day to do the things to do, the ranking is bound to improve steadily. But the enterprise station has its other characteristic, how to do well for the Enterprise website optimization?

Let's look at the following aspects of how to do the Search engine optimization work:

One, reduce flash and pictures in the application of the website

Many corporate sites in order to pursue the beauty are full of a large number of pictures and flash animation, basically no text, but this beautiful web site for search engines is worthless, so the enterprise site in the construction of the time to pay attention to the use of pictures and flash quantity, too much. Can be used to express the place, as far as possible not to use pictures to replace, to avoid the text into the picture inside, to let the text become the protagonist, the picture is just embellishment. Ignore the arrangement of the structure, keyword density collocation, pictures, Flash occupies a very large page, and the actual thing is only a few pages or more than 10 pages, and search engine optimization content for the king, so most of the enterprises in the absence of optimization before is not too high weight. Whether in the search engine optimization point of view, or the overall site appeal of the point of view, corporate sites must be careful not to let a lot of pictures and "animation" distracting, but should spend a little more time in the preparation of materials and content arrangement, so that customers understand the real useful information.

Second, determine the core keywords of the website

Some enterprises after the construction of a good website, in the choice of keywords did not attach great importance to, casually determine the site keyword, the content of the summary site is not accurate, information expression has been missing, the effect on the discount. The choice of website keyword depends largely on the idea of the Enterprise construction website. The core keyword not too much, generally limited to five or less. In the choice of key words, can be divided into three aspects: first, the enterprise abbreviation, followed by the product collectively, the last is the industry abbreviation. How do you do it further? The use of long tail words is essential, as far as possible to select a number of products and services related but cold keywords for quantitative optimization. Good long tail keyword, will inevitably bring more customers for the enterprise, focus on discription, as for keyword, in each category page plus product name on it. Title appears keywords (home optimization three around the best) although it will affect some beautiful, but important is the information feedback, the Web page is to users and search engine index, and the importance of the title also needless to say, and waste is inferior to reasonable use, At the end you can use a product unique advertising words to summarize the page products.

Third: The content of the site to add, website optimization content for the King

The first thing to do is to create static site whole station. The structure of the optimization should pay attention to the homepage weight, centralized home page weight collation. Such as: specification of the navigation, must be feedback to the search engine your weight distribution. Add "title and Alt" to the link in the picture in the page to tell the search engine what you want to show. At the same time, it is best to add site map to the index of search engine. If the site has a large flash, if necessary, it can be deleted, to minimize the impact of unfriendly factors on the site optimization. Enterprise station content is so some fixed content, search engine optimization is particularly important "content." How to do? can be moderate for the site to add "news column" to increase the content of the update, simple original for the seoer is undoubtedly a little laborious, the appropriate false original and original collocation is the best choice, regular updates make the search engine to form a habit.

Four: Website optimization outside the chain for the emperor

Enterprise website optimization, many seoer are relying on a huge outside the chain to support, you can put some of the company's documentation file last to the site above, this more professional is also conducive to optimization. In general, the chain for the emperor for any site is the most applicable, a large number of distribution outside the chain, pay attention to the quality of the release. In the high quality platform to create original, the effect is undoubtedly the largest. But the taboo is to apply tools for blind hair, to avoid being blacklisted by search engines. The second is to attach importance to friendship links, generally speaking, the friendship link is less, the selection of quality chain is more likely to improve the weight of the site.

How to get more and better outside the chain? A site needs to have a strong outside the chain to support the ability to highlight their own, then the outside chain in the end how to build it?

1.b2b outside the chain, now a lot of business-to-business information sites can register and publish information, leaving your site links.

2. The forum outside the chain, the forum outside the chain now indeed is very important. From the popularity of the forum, the Forum's signature to do outside the chain is still very necessary, have tried to put the forum signature of the anchor text removed, the results of the site ranked dropped, indicating that the forum signature is still effective, here focus on the selection of Webmaster Forum, of course, other forums are also good, such as Seowhy Forum, the laggards forum, Taobao Alliance Forum and so on.

3. Question and answer chain, question and answer is of course the preferred Baidu know, want to do rank words Baidu know can leave a link is the best. Now Soso question and answer weight more and more high, leave the link is also relatively easy, other want to tianya question and answer, Sina love ask knowledge person, can go to understand under.

4. Encyclopedia outside the chain, Baidu Encyclopedia not only can do outside the chain, can also do brand, you can consider to do, Soso encyclopedia is also good, and interactive encyclopedia is also very to the force. Here is a point, do encyclopedia need skills, and this technique is the 3 Encyclopedia of Interaction, is 3 encyclopedia do, leaving their own links. The disadvantage is that Baidu encyclopedia is susceptible to human intervention, will be deleted by others, but there is no harm to try.

5. Stick outside the chain, this post bar of course refers to Baidu Bar, their discretion, can bring you a lot of flow yo.

6. Soft article outside the chain, this may be one of the hardest job, but there are conditions you can try to admin5, push a Web site submission, Webmaster Station submissions.

7. Friendship outside the chain, of course, refers to friendship links, good friends chain, to long-term yo, often check their friendship links.

8. Buy the chain, above all do, estimated that your ranking is already very close to the front, but here is also to point out that, in case your website is still not ranked first, then please buy outside the chain, it also can not spend much money.

Note: This part of this article refers to other users of the view, only for everyone to share. Author Yu Qiang technology, the original link