How to do well the SEO work of enterprise website

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With the opening of Internet commerce, E-commerce, such a network marketing business model emerged. Many small and medium-sized enterprises have also entered the field of E-commerce. But many corporate sites do not take into account the Web site on the Internet is also a competition, so that many corporate websites have been completed after the vase became. Did not bring practical results. Today, I combined three years of experience to do business website to discuss one or two. The purpose of the corporate website is very clear, that is, to allow their own site in search engines to get the top ranking, so as to obtain traffic, in order to achieve a return on commodity trading profits. So how to do a good job of enterprise website search engine optimization work? The author is generally divided into 6 steps:

Understanding the Product

When you pick up a corporate website of the SEO list, a lot of seoer have no in-depth understanding of the enterprise site to promote the product, it directly began to do optimization work. Only in-depth understanding of products, the product has a certain understanding, you can find the most appropriate promotional programs, to worship the Enterprise website promotion work to the best, to achieve maximum benefits.

Analyze the market

When you understand the product, you also have a certain understanding of the market of this product, to understand the competitor's good experience of our learning, to its failure of the place we carefully follow, the most important thing is to avoid in the promotion process, and opponents conflict. If you want to extend the words, not only competitors, similar websites, industry media should pay attention to. Understand the product of the user group marketing is to attract the target customers, to target users of the crowd to spend a lot of snacks tired to study. And we have to understand the target group (age, preferences, frequented sites, etc.) not only for the target group, but also have the product users have to understand. For example, they are through what fully know the product, come here is to get what content, like our services, the loss of the user to leave the original.

Analysis keywords

When you analyze the product market, you have to analyze the product in the search engine market, analysis of its heat, related keywords, can generally use Baidu hound Google keyword management tools, through the keywords in the search engine pages to judge.

Positioning keywords

After analysis of the product in search engine related keywords, we want to find the right keywords for the site, the enterprise station their own industry characteristics, so the key words will not be many, choose 5 6 key keywords on OK. Keyword selected. Products are the core of the enterprise, how to better integrate into the market, to users quickly understand and accept the use, then, their own to deal with the network to promote the operation of the strategy to deal with the positioning of the key words is very key. This need to control the principles are: easy to remember, casually, Baidu Index high, or near-term search is not too low. Sell However, local is the regional product, can be based on the long tail theory such as regional name products or name to do long tail, so that both control the area user group, also can play a very good promotion effect.

Good website Program

Many corporate Web sites in order to pursue the beautiful, the site is full of pictures and flash animation, basically no text, but this beautiful web site for search engines is worthless, so the enterprise site in the construction of the time to pay attention to use pictures and flash not too flooded, too much. So a good website program for E-commerce is critical.

Optimize your site

General Enterprise Website optimization, a lot of seoer are relying on a huge outside the chain to support, because the content of the enterprise site many seoer do not know how to update, so only rely on a huge outside the chain to support the site in the search engine rankings, in fact, the site can add some interactive section to update content, Or you can put some of the company's documentation files last to the site above, this more professional is also conducive to optimization.

Believe that our enterprises in the above 6 steps will soon find their website traffic has been significantly improved. This article is published by http://www.chezhuxinxi.cn Webmaster