How to do well the user experience of hospital website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

做医疗的主管大部分都知道网站一个在项目的运营过程会经常整改，政策一检查，公司说：网站有问题!要改!项目一轮转，主任说：网站有问题!要改!业绩一下滑，主管说：网站有问题!要改!花钱没效果，执行说：网站有问题!要改! Consumption does not go out, bid said: The site has problems! There is no traffic to the diagnosis, consultation said: The site has a problem! To change! Copywriting asked: How to change where, need to change where? A big string of question marks, can't say why. Until the last site was changed beyond recognition, miserable!

1, then how do we do a good user experience in the station? How to carry out targeted site rectification?

First of all, I think to find out whether the site is the problem, followed by the site where the problem, and finally clear how to troubleshoot and do a good job of the site rectification.

Before modifying the site, we should first carefully analyze the funnel map to see which link out of the problem. For example, if the traffic is very large, the amount of consultation is very small,

Analyze the following reasons:

No guidance is directed to user behavior habits.

No answers to Customer questions

No Internet marketing tools (business pass, consulting buttons, attractions, etc.)

Recommendations for improvement:

Guide: To study the interest habits and behavior of the viewer

Answer: To provide information from the customer point of view, to remove the doubt

Communication: Increasing Network marketing tools

2, the site rectification from the following sections to

Brand positioning, color, station head, event planning + advertising, home plate settings, core page issues, Channel page questions, article page questions

Below we analyze several cases to tell you how to meet the needs of users to adjust the site.

(1) Brand positioning: Brand positioning should be clear, highlighting highlights. Now let's look at the comparison of two cases

The brand positioning is not clear, the number of station-head display years, technology, experts. The performance is relatively flat, does not highlight a bright spot.

The same text, typesetting different, the emphasis is prominent, the station head brand to establish success

(2) Color: Web site generally to control within three colors, up to no more than 4 colors, the color should be refreshing, concise, atmosphere. Highlight the sense of quality.

Here's a case to analyze

The entire station uses the color to be excessive, the gradient is too many, appears not the atmosphere.

Simple, refreshing, shading, through the design may be more refreshing atmosphere. (Pure color and white collocation will show more atmosphere).

Compare Reference website:

High-end atmospheric grade. O (∩_∩) o

(3) Event planning and advertising Banner

The position of the advertising bar is very important to avoid advertising strips and navigation to appear at the same time, suggested that the position of advertising bar downward, to avoid the first screen too much lateral division, resulting in navigation easily overlooked, poor visual effects.

Look at the following cases:

Campaign planning Advertising Banner Messy, no sense of hierarchy, navigation is submerged.

Slide position and advertising position to distinguish between the display, to avoid the simultaneous display of the same activity, and did not strengthen the publicity but affect the image.

(4) Homepage Plate set

Navigation column settings, news column settings, expert Column settings, therapy column settings, and others.

We will first take a navigation example to illustrate: navigation in a site important position, navigation is a manual, navigation is a compass, navigation is a fashion window, navigation is the first scenic line, to the first time use navigation to seize the patient's eyeball. Let's take a navigation to analyze

Navigation planning unreasonable: the core disease should be placed before, the hospital focused on the flow of people, cervical erosion. But the current cervical erosion was placed too close to the back.

Concise and outstanding clarity, at a glance

Here's Talking therapy:

Site brand positioning highlighting therapy, but the home characteristics of treatment plate form too flat, the contents of the complex, poor effect.

The manifestation of therapy directly affects the action of the user clicks.

(5) channel page to troubleshoot cases. Core page content is too empty, Channel page right column planning unreasonable need to adjust

(6) Examination and modification of the content of the article

Content Page Requirements: reasonable structure, layout refreshing, moderate pagination, timely appearance of business access, the right planning reasonable, preferably with related activities show

Case study:

The article is arranged too flat, the proposed title bold color, timely insertion of business communication.

The right column settings, text and bold black is not uniform, picture interspersed messy. Suggested adjustments.

Limited to space, today for everyone to say here, the overall site of the rectification idea is based on data, improve the user experience, if your site clicks and visits are very large, but the transformation of very few words will be a good check your site has no need to improve the place. Please feel free to communicate with us

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