How to do well the website planning and network marketing for small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Moderator-Wu Changchao: Mr. Yue, the new company should choose the domain name?

Guest-Yuo Hao: May I ask the moderator, what is the main product of this company?

Moderator-Wu Changchao: This is a trading company in the tie city Shengzhou, main items are men's fine tie.

Guest-Yuo Hao: As a new company, when choosing a domain name, be sure to consider the product. First, the domain name should be short and good to remember, preferably within 7-8 characters. "Loschina" satisfies this condition, also better remember.

Second, the domain name should have a certain significance, can be linked to products or enterprises, "Los" Take Rockwell Homophonic, "the" in this sense a little far-fetched, if the foreign trade can be considered to use, if it is only domestic, it is recommended to find a more meaningful domain name, such as "Lostie", "Tie" is the English abbreviation of the tie, others see the domain name to know is to do what, also easy to remember.

Moderator-Wu Changchao: There are a lot of webmaster tangled record is canceled, in such an environment, how do you think the issue of the cancellation of the record?

Guest-Yuo Hao: Stationmaster's record is canceled because the record information fills in incomplete, unreal. For the individual, it is difficult to file their own filing center, but we can use some space business power on behalf of the record, these space providers have a good channel relationship, than the individual record is easier.

Moderator-Wu Changchao: There are a lot of fast record on the market now, heard not very stable, also may be canceled, how do you think of this problem?

Guest-Yuo Hao: As long as the real information, and the site has no major problems, the basic will not be canceled. Any cancellation is a false message, or incomplete information.

Moderator-Wu Changchao: So, we must submit complete and real enterprise information. So how does a new company choose a more stable space for its own development?

Guest-Yuo Hao: about the choice of space, first of all, to make a positioning of the corporate web site. Website space mainly divides into three kinds: server, VPS, virtual host. For enterprises, the number of visits per day may be only hundreds of people, web space to choose the virtual host on it. If the enterprise wants to obtain the better stability, also is willing to pay more funds, the website space may choose the VPS.

Moderator-Wu Changchao: Teacher Yue, VPS, virtual host, server what is the difference?

Guest-Yuo Hao: VPS and Virtual host, are a number of sites to share a server, but the VPS has the independent authority, exclusive part of the resources, so more stable. Server prices are higher, more suitable for large portal sites, or information stations. Select the site space, to see several indicators: the size of the space, the number of IIS connections, monthly traffic, space support programs.

General Enterprise website, choose 100m-200m Space, it is enough. A lot of enterprise website's whole program adds up only dozens of M, the enterprise website also rarely updates, a small enterprise website, 100M of Space, 5G monthly traffic is enough. IIS is the number of simultaneous pages to visit, we have to find out the program of their own site, whether using ASP or PHP, or other, and then choose the appropriate space according to this. To make our space stable, we suggest to select some large IDC, such as million nets, new nets and other companies, although the price is more expensive, but more stable. Enterprises can also according to their own budget, choose cost-effective service providers.

Moderator-Wu Changchao: We now take this company for example, main product is tie, then how to design its title, keyword and description can be more conducive to spider crawl it?

Guest-Yuo Hao: This question is about SEO, SEO first step must be to find the key words. To recommend a number of options to select the auxiliary tools: Baidu keyword Recommendation tool, Google Adwords keyword tools, baidu index, Google trends. First give you some use of "Baidu keyword recommendation Tool" to get the data.

These are the actual amount of data the user searches for the word "tie". I'm going to show you how to choose a keyword that's accurate and effective, for example, the highest number of searches is "tie play Diagram", although the word search volume is large, but the user's demand is not to buy a tie, so is not the best word, through analysis, you can find the following words are we want to optimize the core keywords: neckties, tie brand, Men's Tie brand, men's tie, what brand tie is good, these words indicate the user's purchase demand and purchase intention, is also we should choose the keyword.

Identified the key words, we began to design the site's title, description and keyword tags, title is the most important, we must write well! You can use the long tail word to repeat the core keywords. Rockwell Tie, first-class tie brand, to create the best men's tie brand, so the title of the core keywords are integrated into the, and semantic more natural.

Keyword selection: First, look at the keyword search volume; second, see if this keyword is in demand for targeted customer search. Description also want to write well, to achieve semantic coherence, and the keyword to achieve a certain density, you can use the long tail keyword, the core keyword repeated several times. Keywords's role is now very little, we can not write, if the written words also want to write well, the proposal to choose 2-3 keywords in the keywords can be, too much accumulation, but will be considered cheating.

Moderator-Wu Changchao: In addition to the above words need to plan, this site also need SEO? How to do seo?

Guest-Yuo Hao: For this corporate website, optimization of the key words are to tie as the core of the word, or better to do, we grasp the focus on it, there are three main points: 1, title, description, such as the composition of the tags, 2, the site's keywords layout; 3, anchor text link, Including the inner chain and the outside chain. I have written an article, on this issue has been elaborated, if you are interested can search, the article is "decided to SEO ranked the three core principles."

Site to want to have a good collection, daily update is essential, at the same time the chain is also an important aspect of speeding up, the company's website SEO relatively simple, the above several aspects do well, there is no big problem, we must pay attention to do SEO must grasp the focus, In order to achieve the best results in the least amount of time. For example, an anchor text for keyword ranking role, may top dozens of URL links, this is to focus.

Moderator-Wu Changchao: Now many small and medium-sized enterprises are very much want to do their own company's network marketing, but they are hesitant to promote the network marketing, Yue teacher in this regard a lot of research, we would like to hear your views on these issues.

Guest-Yuo Hao: For small and medium-sized enterprises, whether it is to enhance the corporate brand image, or want to increase sales, the role of network marketing is very obvious, with you for example, I live in the place has been installed soundproof windows, this soundproof window price is more expensive, a square meter is about 800 yuan, I was talking with their company's people, The other side told me that their business is all from the Internet, Beijing 1 years can sell more than 10 million yuan of products, including engineering and general home improvement, this is the power of network marketing, the real case is better than the analysis of thousands of words, so the network marketing for the enterprise is very valuable.

Moderator-Wu Changchao: So how does a new enterprise promote them through search engine marketing?

Guests-Yuo Hao: Search engine marketing is divided into three main aspects: bidding, SEO and third-party website promotion.

First, bidding, bidding is the point of Baidu bidding rankings, or Google Adwords. At present, Baidu occupies an absolute market share in China, if the enterprise does not do foreign trade, we recommend that we give priority to Baidu. Many enterprises have a misunderstanding, that Baidu bid is very expensive do not, in fact, we can totally control. Baidu bidding is also a very technical content of the subject. The setting of the launch area, the choice of keyword matching, how to choose the long tail word with high conversion rate, how to improve the quality of the keyword to reduce the price of clicks, how to write good ideas to guide the user clicks, these are all need us to study. Reasonable settings can use the least amount of money to achieve the best results, if you understand, you spend 100 yuan a day, than the other each day to spend 1000 yuan to achieve the effect is better;

Second, SEO, just already and you have said, the choice of reasonable and accurate keywords is very important, and then find a few key methods to do, I also wrote some SEO related articles, if you are interested, you can search my name to further understand;

Third, the promotion of third-party websites, such as Baidu know, classified information sites, business-to-business sites, the weight of these sites are very high, their site is easily ranked on the home page of the search results, in these sites to publish promotional information, it may appear in the home page of the search results.

Moderator-Wu Changchao: I queried the information of these third-party websites, many of the information in the front is not very complete, business-to-business sites are popular, so how to effectively use the Business-to-business website for marketing?

Guest-Yuo Hao: For your business, the first is to find a comprehensive business-to-business Web site, such as Alibaba, HC network, and the second is to look for industry-related business-to-business websites, such as the apparel industry's business-to-business Web site, the textile industry's business-to-business website, and how to find these sites, to give you a little tips, You can input "buy tie" in Baidu, "supply tie", you will find in the search results of a lot of related business-to-business sites, we go to these sites to do the promotion on the OK, to achieve a good effect, or need to have executive power, such as our registered members in Alibaba, we have to send more information every day, So users in search of relevant words, we always have information in the front, there is another aspect, is to suggest that you through the Business-to-business website, users into our own corporate web site, which will achieve better publicity results.

Moderator-Wu Changchao: Yue teacher, now buy station do very hot, do product how to cooperate with group buying station to achieve three win?

Guest-Yuo Hao: Buy this platform does compare fire, our products to do group buying, we need to pay attention to the following issues. First, the quality of products, this is also the most concerned about the purchase site, because they are also afraid of some inferior products to their brand to smash, so we have to issue the relevant qualifications, let group purchase station to eliminate this concern. Second, the product price, buy a stand to fight is the price, your products must give them a relatively low discount, causing the user's desire to buy, and let group buying stand.

As we all know, there is a comprehensive group buying station, there are some products for a group purchase station, then share with you, how to find the right group buy station. We can go to some well-known group buying navigation stations, such as TUAN800, or 360 group purchase. We search for "tie", "clothing", "suit" and other words, you can see which group buying sites previously sold similar products, we find these group to talk about cooperation is much easier. Because they have done similar goods before, they will do now, as long as the quality is no problem, there is a certain profit, they will help you to push. To a certain extent, the group buying station can also be for us to do the brand, and sometimes money less to make a point does not matter, if the brand to do up, is also a very valuable thing.

Host-Wu Changchao: Like Anxi tieguanyin Many do very fire, so how to play the power of the Navy?

Guests-Yuo Hao: If you want to rely on the Navy to do the promotion, the key is to go volume, do some promotional posts, so that the promotion staff sent to the major forums or blogs. Although no precision marketing effect is good, but as long as the number reaches a certain degree, can also play a good effect.

Moderator-Wu Changchao: In addition now the community promotion is also very popular, how to use happy net and other communities to promote it?

Guest-Yuo Hao: First of all, we have to add more friends, but also accurate friends, such as business people, white-collar workers, but also male users. Secondly, we should often interact with these people, often to their space to walk, to their article reprint or comments, so that and everyone familiar with, you send a message, others will also help you recommend. We have nothing to study the reprint function of happy NET, do the promotion mainly use this application to do. Posts must be carefully prepared, advertising traces can not be too obvious, so as to get a good spread. It's best to pretend to be an experience-sharing article, such as how to buy a tie, how to tie it, and then incorporate your company's information into it.

Moderator-Wu Changchao: Good method, Yue teacher, now many places are popular with the (association) for promotion, how to promote through cooperation?

Guest-Yuo Hao: Cooperation promotion is a very good method, more suitable for production-oriented enterprises, first of all, we can and some of the company to discuss cooperation, such as Jingdong Mall, excellent Amazon, Dangdang, red children, new egg nets and so on, the prerequisite is the quality of products to pass, to have the corresponding certification and qualification, Then have the conditions and they to talk about, secondly, the supply price should be appropriate, to give them a reasonable profit, or even to give the year-end rebate and other preferential policies, if these two aspects are arrived, they can talk about cooperation.

Again, it is to cooperate with Consumer-to-consumer's shop, we go to Taobao search "tie", you will find a lot of shops in sales, there are some shops are brand monopoly, but there are many shops have multiple brands, then we can and these shops to talk about cooperation, their 10 brands are also sold, 20 brands or sell, In fact, they also have a lot of benefits, after all, for them to increase the variety of products. And these Consumer-to-consumer shop to talk about cooperation is easier, for example, they have orders there, we shipped here, they saved a lot of trouble, if you can do these, many shops are willing to cooperate.

Friend question: Yue teacher, I am now ready to do a local group buying site, we are mainly building materials, furniture-oriented group purchase site, hotel advertising and building materials this piece of resources have, how to promote it?

Guest-Yuo Hao: If this is the case, the first, you can consider in the local site ads, for a small city, better than the local site on a few, the price is not expensive, we can consider in the local site are put advertising. Second, is the offline promotion, this is very important, you do is local services, if possible, can go to the local building materials market to send leaflets, and even paste some promotional posters, local services under the online publicity effect is very obvious. Network publicity, in addition to advertising on all local sites, you can also go to the local bar, the local QQ group to do the publicity, QQ group is a good channel of propaganda to your city's name as the key words, will search a lot of local-related QQ group. Then you can send a mass mail, and other ways to interact with you to recommend your group buying station.

Author Info: Yuo Hao, push a member, Blue Beacon member. To see the author more articles please www.yuehao9.com. Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation.