How to do well website promotion and network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With last year's website when and Mai-Lin's listing, the number of group buying site emerges, after Taobao, excellence, when a series of electric business pioneer market cultivation, ordinary consumers to the acceptance of online shopping more and more high. E-commerce opportunities in the next few years to become infinitely large, at the same time, more and more people also joined the electric business industry, the traditional industry through the establishment of their own electric platform to sell products, network media, network communities and even television media are also through the establishment of their own electric business platform or investment acquisition of the way to enter the electric business industry, The foreseeable future of the next few years E-commerce site in the market will be very fierce fight. How to use the minimum cost to produce the biggest market promotion effect? How to do a good job of E-commerce website promotion? How to achieve effective network marketing? Ming based on their own e-commerce in the field of marketing work in the market to do a simple share, I hope that all of the electric Business website promotion and network Marketing can bring some useful inspiration.

1:sem Marketing: Including search engine optimization (SEO) and paid search engine promotion, whether it is rich or no money, search engines are Internet users are also the entrance of many network marketing channels to produce the final landing point. Very important, but not very recommended by the electrical business site to establish their own professional SEM team, recommendations or let the professional SEM team to do their own consultants, while looking for a few people do the basis of the SEM maintenance work, professional SEO guidance can avoid a start time to go a lot of detours, or the early did smashed later to change, Very troublesome. Paid search engine promotion to the professional company they have professional experience, can also get back point, looking at is spent service fees, in fact, for the company is actually earned, why not?

2: Forum Community Marketing: including Baidu Bar, Tianya, MOP, various local forums, professional forum. Select the appropriate community resources based on your own user attributes. The rest depends on the recount. Can hire a few people full-time staff to the target forum post promotional posts, accumulation of early experience, when the time is ripe, leaving 1-2 experienced personnel to do management and planning, the rest to the part-time staff it, but also to find professional marketing company to do event marketing (electric business site is not very recommended, it is difficult to find marketing points, Now the way things are marketed are getting old and nasty, grasp the bad will appear reverse effect, this is still looking at the right time and, if there is a good chance, three points have to do it), and the community to do activities, or buy a monthly subscription ads, then can do CPS or CPC the best, This is also the technical work will not start to say.

3:sns Marketing: In fact, SNS do electric business marketing has been not very recommended, are a group of people to play, content to do too much to play the purpose of marketing, the content of too marketing, certainly no one attention, it is difficult to do a good job balance. Do the effect of marketing, or not recommended, is said to do the advertising component of the effect is very poor, Renren launched everyone love to buy platform has not been tested, the specific effect is not clear, personal feeling is still reliable. A lot of big electric dealers have entered. Left to the editor to maintain the official account, do the internal membership marketing well, there is no need to put too much energy.

4: Meager marketing: Or not very recommended, heard fun to do a good job (online information on the Fun Play network business Micro Bo Marketing Analysis of E-books), looked a good, personal feeling and their product attributes have a great relationship, looking for a professional meager marketing company to forward Meager, buy fans, absolutely not reliable, zombie powder too much, Again the true attribute conforms to the user to be less, if really has the meager marketing the company dares to do CPS, that then shot. Send gift also has no beginning effect so good, can be interspersed some, do not need to waste too much energy to do, 1-2 maintenance on the line, Sina Weibo has some coupons, the ratio of components are not mature, the proposal to pay attention to, the meager potential is still very large.

5: Database marketing: Including e-mail marketing and SMS marketing, this must be done, but the potential for development is limited, do external marketing, the effect has been not as good as before, in short, a bit of chicken. Do internal member marketing strongly recommended. So in fact, you can work with other companies or other media to cooperate with each other to use their own members for each other to promote, must use the official reputation to do, the effect is still guaranteed. Or to find a specialized database marketing company. Do effect marketing CPS cooperation can be counted.

6: Media Advertising Marketing: Traditional media and portal site general advertising costs are more expensive, mainly for the enterprise to do brand promotion, if you want to do effect marketing then don't expect these media. But if there is no traditional media and portal advertising, the effect of marketing will increase the difficulty, although direct orders and users may not be much, but in the long run is very important, can be matched with product promotion and new product promotion to large areas of the purchase of some media to do promotion. As a long-term project may not be suitable for general electric companies, but like Jingdong, where the strength of the company or now are trying to snatch the market, Rob time of the group buying site is necessary. Of course, there is no money. Large-area advertising and gateway flat coal, at least can buy some Google Alliance Baidu union Ali Mother's Alliance advertising, CPC Price is also more appropriate, advertising coverage is also very wide.

7: Taobao Pat Marketing: Taobao and Pat Open the official shop, using Taobao and pat the inherent resources to do the promotion, of course, this need to have experienced people to do, this aspect I am not very good, with Taobao and Taobao through the train.

8: Alliance Marketing: At present, e-commerce sites should be the most commonly used a Web site promotion and network marketing approach, whether it is a self-built platform or external alliance. The results of the Electronic Business Alliance and the billion-MA is more reliable. Since the establishment of the alliance to combine the internal member marketing and part-time promotion system, through people with people's word-of-mouth dissemination to do, the effect will be relatively obvious, to hit ads advertising Alliance, since the construction of the words will not be necessary.

9: Shopping Guide website, rebate website Marketing: It is also a combination of the alliance to do CPS, of course, can also buy the fixed Ads Shopping guide site, mainly to see the product of the audience, the audience is relatively narrow, or do not buy a monthly advertising bit.

10: Electricity Business Website Resource Exchange Marketing: The electricity merchant website directly especially the vertical electric dealer, there is no direct competition between the products of the Electronic business site to open their own preferential volume system and integration system, such as Jingdong customers in Jingdong bought something, send some visitors to the coupon or can be used to the east of the points directly can go to where customers buy things, Similarly, every customer also put their own users into the Jingdong, Exchange users, realize the maximization of benefits.

11: Group Purchase website marketing: Use Group buy website to send coupons to do marketing, although said now the business to buy the site of the criticism is also more, spent a lot of advertising fees, gave such a big discount, but actually can bring a very small return, investment returns are very low. So go directly to buy the site to sell goods on the exemption, the appropriate group some coupons or very good, after all, the public attention point here, the money directly to handle the United States Regiment or something, no money to find some small group buying site to do CPS is also good.

12: Website navigation Station Marketing: To do the effect of marketing or brand promotion are good, the money directly to hao123.com,2345.com,114la.com,hao.360.cn,1616.com such a site to buy the home page ads, basically bought these several sites , other small navigation station site can not buy, because is generally used in these several site templates. can also cooperate with the Advertising alliance to buy their internal page ads, do the effect of marketing is also very good.

13: Offline Marketing Marketing: DM Direct advertising, buy building TV ads, Subway media advertising companies are very many, combined with their own industry and the user's attributes there are many other ways to promote people can go to development, this side will not unfold.

Above is some commonly used E-commerce website promotion way and network Marketing way summary, limited space is not open to detailed introduction, of course, often pay attention to my blog students should also be able to see that I have a lot of special articles to introduce the relevant website to promote the way, interested students can pay more attention to my blog (http://www.ttming.com) and my Meager (http://t.sina.com.cn/ok8521). Of course, the last to say all of the existing electric network marketing methods are dead, I hope we ingenious, some innovation can really let these promotional methods for their own use.