How to ease the site traffic decline?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before the search engine is still the most important site is the most valuable source of traffic, the search engine traffic accounted for a decline, but still in the source of corporate web traffic accounted for the absolute proportion, and from the search engine users more easily to change. This point is now more and more enterprises, but the natural flow of the search engine is relatively unstable, such as the right to fall due to errors, seasonal changes, competitors and other affected, resulting in web site traffic decline, that how to ease the decline in Web site traffic, the loss to minimize it?

1. Diversification of flow sources

If the company has only one website, try to diversify the source of the website traffic. Generally speaking, the source of web traffic is mainly divided into: direct flow, recommended flow, natural flow and paid traffic. Then the site's traffic can be part of the natural search, part from the bidding rankings, some from its external recommendations, part of the network from the Alliance, as well as mail, QQ and so on. In this way, even if your natural search traffic drops, the site's traffic will not be all lost.

2. Use of social media

Social media can be an important source of web traffic, not only to introduce a lot of traffic to the site, but also to interact with users, but also for the promotion of brand awareness is absolutely beneficial. We said that the official website of Millet, if said to be down the right, there will still be a large number of traffic support, one of which is the QQ space, I am afraid we all have some understanding. At present, QQ space Month active users up to 611 million, of which 70% through the mobile phone to visit, QQ Space has become the largest in the current domestic, mobile end of the most dynamic social network platform. including micro-letter, micro-bo, as long as the good, can for the overall site traffic (PC Mobile) to provide a great backing.

3. Multiple Websites

Can build a number of sites, enterprises can have several sites, the establishment of multiple sites can avoid a site down the right, the server problems, the risk of being black, etc, this time other sites can still support the business, but here is a prerequisite, you have enough people to take care of these sites, Do not have a site more than the end of the last one did not take care of, outweigh the gains.

4. Multiple Web Drainage

If the flow of a website from the home page, it is certainly not enough, if you constitute the site most of the pages can be drainage, then you have more opportunities and methods to obtain traffic. When there is a problem with the home page or some of the pages, there are still other pages that continue to provide traffic. In addition, the drainage of the page can also be on other sites, that is, soft or outside the chain, can use a lot of well-known website brands to obtain more natural and stable flow, and now many enterprises are doing the payment of soft text.

5. Mobile Strategy

Many industries are moving more and more, some more than the PC side of the traffic, this time if the competitor mobile site is good enough, ranking is also good, then when the user went into a few times will be very likely to become loyal visitors, including your mobile traffic will be robbed. Over time, these users are accustomed to their website, on the PC side will gradually choose them, then your overall search traffic will decline. So this is going backwards, do not think that your PC side is still ahead of the opponent to ignore the mobile site construction, when others walk in front of you is late.

6, calm and quick processing

If your site is down right or black, do not worry, calm analysis of the problem, should be planned gradually restore the site, rather than everywhere noisy this matter, Baidu non-stop complaints and so on. It is correct to find the problem and deal with it in time. If procrastination will only result in longer and more flow loss, the faster the action, the shorter the recovery time, the less the loss of traffic.

In a word, in the process of Web site traffic construction, we must pay attention to avoid the risk of the site traffic reduction. Especially if most of your traffic is on search engine optimization and only one site operates, then this is a highly risky source of traffic. This time, must be through a variety of sources of traffic to reduce the risk of traffic decline.

Author: wood-Wood seo article from: Http://blog.sina.com.cn/mumuhouzi