How to easily run your local information web site

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I did a more detailed survey before I started running Leshan online. In Leshan, which has a population of millions of, only TV stations operate an official news network, a site that is rather rough and unprofessional, and is entirely run by official capital. Because it is the official nature, the news that it reports mostly is some bigger news, even just a propaganda function to the government.

People need to have their own news site to report on their own small news, so the creation of a common people's own news network will become my mission.

How to use a local information Web site? Today, through the A5 platform to share my experience and skills.

I. Content

A website at least need is content, now we all know the "content is King" truth, a lot of webmaster think to be original. But whether you want to have a new station after the line if all the original article is very unrealistic, an information site needs to have a large number of article content, otherwise it is bound to reduce the user experience degree. Unless you take a few years to run the site slowly, it means that the site cannot rise to a certain height within a few years.

So how does the content work? I think we can collect some relatively high content, can be appropriate pseudo original, these content will become the most original content. Of course I can sort out some original news better. When our website is officially online, we can no longer use the collected content, we should start to insist on releasing some original content every day, but you can also reprint some news of the website. For example, reprinted NetEase, a lot of local news sites are reproduced their content, but did not therefore be K station. Including NetEase also has to transfer other people's website article. This is very normal in the news website industry. Of course I urge you to keep the original website copyright information.

Second, online promotion

The promotion aspect actually the method is quite many, here I will tidy up some more practical. We are mainly based on SEO.

1. Website optimization

In the site planning, we should organize good keywords, the home page set 3 to 5 main keywords. Section page set 1 to 3 long tail keywords. After the website is online, we need to finish the long tail words that have not been used in the article.

Do a good job within the chain of the site, through the breadcrumbs to all pages plus the link to the first page. Each page should have a random article recommended by the plate, so that spiders can be collected every time the page is different. Article page need to have a related article to achieve the purpose of the chain.

2, Soft text publicity

As a local portal site should have a certain authority, so we need to release some soft text to enhance visibility.

Soft release of the advantages of everyone knows, not only enhance the brand influence, but also to enhance the weight of the site and so on.

The investment of money is affirmative, the pen is better can write oneself, this can save a writing expense. The cost of the release can not be saved, find a good publisher, we need to publish the text to such as Sina, NetEase, Sohu, such as the site. Post success after the article will be many sites reprinted, good text can play the role of viral marketing.

3. Forum Publicity

To some of the high weight of the forum or social networking sites published outside the chain, not pure advertising, or to tidy up the content. Forum Signature Plus site links, so you even reply to the post can also get outside the chain. Forums and social networking sites not only bring weight, they can often get a decent return on traffic.

4, Baidu Encyclopedia

There must be a lot of local-related entries, we can put most of the reference links to the terms of their own site, the way is to publish their own web site related to the content, and then link to this page, can not be directly connected to the homepage, otherwise it will be regarded as advertising. Baidu Encyclopedia weight Everyone knows, and the flow is not small.

Iii. Profit model

Any commercial project can not be separated from profit, because we build a commercial website can not say that this is public welfare, do not need to have a profit. So at first we have to figure out how to make money.

I'm here to give you a few patterns. Advertising is sure to be able to make money, and the local site advertising more commercial value, can be sold to real estate developers and so on, are out of the money of the Lord. Selling products through the website is also a good model. The customer has a higher degree of trust.

Four, offline promotion

1, printed leaflets

The cost of this method is relatively low, you can send people to the street can also be with the local DM advertisers in their newspapers to carry.

2, television and newspaper advertising

You can spend a little more money on TV and newspaper ads. You can also pay a TV or newspaper to interview you. I think the latter may be a little more effective.

3. Cooperate with internet cafes

This is actually a comparison of the cost of burning a promotion, you can pack the local Internet cafes, the homepage set to your site. The effect of this method is good, can bring direct flow. You have to start on the preparation of the Internet cafes to investigate, if most people are playing the game then put the effect may not be ideal, because the people who play the game will not open the page.

4, and business cooperation

If you have enough time or can hire employees, you can contact local merchants, you can post posters in their stores. And they will provide you with a lot of original content.

After a year of time, the site has a certain scale, keywords have a certain ranking, can bring stable vertical flow. The future of this site is in your hands.

This article by the Leshan News net http://www.63ol.com stationmaster feeds in A5 stationmaster net, thanks A5. Reprint please keep this information.