How to effectively carry out network marketing in hospitals and medical institutions

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Although the current major hospitals, medical institutions are still traditional marketing methods to carry out marketing, but with the advantages of network marketing and network promotion results highlighted, has penetrated into various industries, more and more hospitals, medical structures have been actively engaged in. Just because the network marketing difficult to produce immediate results, coverage of the population is limited, and some small and medium-sized cities in hospitals, medical institutions due to network marketing awareness of the problem, so in a long period of time still cannot replace the traditional media advertising.

Now, because the hospital itself on the network marketing not in-depth understanding, lack of professional talent equipped, coupled with the implementation of network marketing needs a certain period of time, the hospital is generally the phenomenon of quick success, unwilling to also dare not in the field of network marketing strategic input, resulting in many hospitals network marketing effect is not ideal. To network Marketing they are both love only hate! Below, vegetable root Tan Network Marketing organization in the hospital, medical institutions to carry out network marketing several key points to share with you.

First, the brand propaganda and the website traffic equally

Web site traffic relative to the effect of brand more intuitive, obvious effect, directly to the hospital to bring direct intention of the customer crowd, so at present many hospital network marketing is in the one-sided pursuit of this data, ignoring the brand effect. Only when there is a negative information about the hospital on the network began to panic, everywhere looking for a PR company. Just know, the brand effect of Word-of-mouth effect is no less than intuitive IP traffic effect. Therefore, the hospital in the development of network marketing process to improve brand awareness and web site traffic should be mutually integrated.

Second, in the mode

The major hospitals and medical structures can be considered according to their own core advantages, the actual situation in the area of integrated portal, specialist portal, or regional specialist portal for reference selection.

Third, accurate market positioning

Hospital services to the hospital to provide medical services have potential needs of the customer groups, the site needs to have a high conversion rate of traffic rather than spam IP, for the flow of quality is always greater than the quantity.

For hospitals, the network to achieve is to find the target customers, that is, in the hospital effective service radius within the effective needs of customers. In addition to individual specialist hospitals, most hospital operations are subject to effective service radius constraints, therefore, accurate positioning of advertising coverage is very important, do not promote the hospital to do nationwide media promotion. In addition, most private hospitals are not comprehensive departments, even the General hospital, there are many short boards, so tightly grasp the special features of the fuss. In addition, due to the intensification of the competition, private hospitals have begun to subdivide the target crowd, positioning service high-end customers or low-end customers, the choice of advertising media and promotional methods are different, this is also a precision marketing needs to consider, specific according to the actual situation of the hospital.

Iv. Reasonable Network Promotion

The medical profession Network marketing grows unceasingly, the competition is intense, before the single search engine auction pattern change and the expense gradual enhancement, forces the medical profession to adjust own network marketing strategy, enlarges the investment dynamics, seeks a more suitable own network marketing strategy, looks past, the medical marketing team gradually to be sound, Marketing implementation has also achieved some results. The policy short board makes many medical investors have to increase the investment of the network market promotion.

The ultimate goal of promotion is to deal, network promotion of a lot of ways, such as network advertising, soft text promotion, virus-type promotion, forum promotion, SNS promotion, including the current popular microblogging marketing, this is emphasized before with the regular customer sharing point, is not the so-called best network promotion methods, Only according to the hospital's own market positioning and existing resources to choose the most suitable for our promotional combination, summed up as: excellent advertising creative, reasonable communication channels, appropriate network media form, the best promotional opportunity, the perfect combination of network marketing methods.

Suitable for the medical industry specific network promotion method next time have the opportunity to discuss separately, the following only in the medical institutions in the network to promote some of the attention points simply share.

1: Search engine bidding is still occupying the hospital network input of 50%-70%, because the effect is obvious, easy to monitor, make many hospitals still pay attention to bid promotion. In the process of search engine bid promotion, we should first analyze Baidu, Google, and other mainstream search engine bidding mode, different search engine It's the crowd has a difference, and then based on the previous promotional data for summary analysis, such as the time period of the launch, promotion price, ranking order, the type of advertising and so on, but also to consider the disease, the crowd and detailed analysis.

2, with the search engine bidding mode change and increase the cost, coupled with a large number of hospital investment in the network marketing, medical industry information to multiply the speed of growth, search engine optimization competition more intense, in the long term, lasting point of view, the need to further strengthen the site itself optimization, in this tide, go backwards

3, the full combination of media advertising, ground promotion, activity marketing, database marketing and other traditional marketing methods, multiple-pronged, disadvantage and complementarity! At the same time, the hospital service projects, hospitals and hospitals can also achieve bundled marketing.

4, do a good job of promoting data analysis, mainly from the SEO data monitoring analysis, Web site access Data statistical analysis, inquiry and turnover statistics analysis of several major aspects of the start! According to the analysis data appropriate adjustment promotion strategy, promotion method.

V. Equipped with professional Network marketing team

Project planning, Website development, team operation and management need professional personnel to achieve. At the same time, the hospital network marketing personnel must master a wealth of medical knowledge and network marketing skills, as long as the full two areas of knowledge of the organic combination to be possible in the network marketing on the road flexible and comfortable gallop, both indispensable. Do not understand the medical knowledge, you do not know the intention of the customer's real needs, the network marketing technology does not understand, you can not all of their fast and effective delivery to the hands of customers, not to mention to retain them, all of the end can only rely on people to achieve!

Vi. Customer Transformation Issues

The hospital website user experience is poor, the conversion rate is low mainly in several aspects:

1, the site can not be very intuitive, concise and convenient for visitors to the quickest way to obtain the most information they need. A large number of design elements of the page will only increase their visual burden, coupled with unnecessary information, at the same time, the customer may be on the other hospital sites to find the information he needs, so that your potential customers are no longer your. A site to the customer's first impression is very important, the number of customers return visits, the more likely to become your customers the greater the likelihood! Abandon your subjective consciousness and give your website weight loss!

2, visit the hospital website people have a cautious attitude of suspicion, exaggerated their own contrary will cause customers distrust, with data and examples to talk to customers, but to be realistic, stand in the customer's point of view to consider the problem, to seize the customer's heart.

3, is the last point is a common imagination, the site online consultant medical Professional level is low, marketing awareness is weak, service awareness is not strong, resulting in a very low conversion rate, but also the hospital network marketing common problems. This results in a lot of Web site, IP a lot, is not consulting. Finishing a foot did not play well, it is difficult to pull back to walk away customers!

4, in fact, the hospital network marketing as a role should be effective guide online customers, with the real help patients to solve problems offline resources to achieve sales. Really can grasp the customer's psychology, help it solve problems, transformation is the natural thing.

Of course, the hospital belongs to a relatively special industry, the network Marketing system is relatively complex to build, this is just a little one or two, this article still has many places did not mention, later have time to do share, also welcome everyone to exchange learning!

The original text is published in: Vegetable Root Tan Network Marketing organization http://www.cgt88.com, vegetable root tan global Start, welcome reprint, reprint please provide source. Thank you very much.