How to effectively guide users at different stages of the product

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Now stop all your thoughts and think of a question: what happens to your users when they first visit your site and buy your product? More specifically, what steps should users take to buy? What do these steps require? Do you have the right time to guide the user properly?

The figure below is a customer lifecycle chart that we draw for our application notable, which is a great help for our customer transformation and retention.

Interaction: Why do users visit your site?

In the above picture, we first want to understand why customers come to our website? Why are they registering? Answering these questions is a great help for user conversion. We are looking for answers from the following aspects.

1. Use the chat tool to keep several people who visit the website and then communicate with them

2. Find out where visitors typically go to the site and what they click on

3. Telephone interview some new users

4. What do we need to do to convert a visitor to a purchaser?

Lists what users need to do before they have a good understanding of the value of the tool and choose to buy it. Specifically to notable, the situation is as follows:

1. Registration for free use

2. Visit a website to annotate this website

3. Share annotated Articles with others

4. Comments received from some people

Only after step 4 will there be a miracle, and the user will only buy it when they are sufficiently aware of the value of notable. So the question now is how to boot the user to step 4? We find that users are often only doing step 3, so we've been investigating why users are doing this, and we're currently modifying the share/Comment feature to motivate users to complete these steps.

Motivate users to do the next step

It is critical that users step through these 4 steps. So how do we do that? On the notable, we propose a number of ways to motivate users to take the next step, and here are 2 of them.

1. The role of the message is obvious. If we find that you have not shared or commented on it for a certain period of time, we will send you an email telling you why you want to proceed to the next step. You usually send 4 emails in the first 30 days after you start using notable. The email tells you what will improve if you finish the next step. Of course, there must be a link in the message.

2. We have recently added text hints to all pages in notable to motivate users to complete the next step.

How do I keep a user?

How long will the user continue to subscribe? 3 months or 6 months? Your job is to keep users from interacting. So it also means you need to persevere!

1. Monitor the behavior of the user at all times and make clear that the user has not completed all the steps.

2. Use some useful text tips and blogs to interact with users

3. Chat with at least 1 clients every day to understand the problems they are experiencing

You need to know how users use the tool, and why they don't use it anymore. What are the reasons for continuing to use it? The answers to these questions change at any time, so you need to know all the time.

All actions must choose a good time, and there is a certain sequence, as the above figure, all the problems correspond to a certain period of time. That's it, remember that the chart is not meant to be displayed at the meeting, but to understand the user's, so to specify what the user's behavior is!

Original link: http://www.zurb.com/zurbapps/article/514/triggering-conversions-on-your-site

This article link: http://www.socialbeta.cn/articles/triggering-conversions.html

Translator: Wisp@socialbeta