How to effectively improve the conversion rate of enterprise website

Source: Internet
Author: User

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Corporate websites are generally to display corporate image and product-oriented! Now the corporate web page design is generally similar, stereotyped. So now the conversion rate of the enterprise station is not too high! How to effectively improve the conversion rate of enterprise website This is not only a technical topic, but also a PR topic, because it involves all aspects of corporate website construction, including network PR is also very important. Many of the corporate web site is to ignore the role of the Web site PR, resulting in customers, corporate Web site personnel do not know how to deal with, the transformation of course is not known! The following small plums on how to effectively improve the enterprise website conversion rate and share some experience!

How to effectively improve the enterprise website conversion rate first recruit: Reasonable design good corporate homepage image

People look bad, first look at the first impression! The website is also so, give the customer first impression also decided the website in the user heart position! Home mainly grasp the following points: first, the first authority, to highlight the brand! This is a lot of people have a very big misunderstanding, there are many corporate websites, A full screen of the first page of the ads or pictures and flash, so that people will be a look at the appetite. And read for a long time, also do not know why the enterprise, not to mention trust. So the homepage of the Enterprise website must first highlight the brand of the Enterprise website, and the brand advantage and the perfect display of the brand image! Second, highlighting the main enterprise website products. This is also very important, many of the corporate web site blindly seeking all-inclusive, the enterprise all the products are displayed, such ideas for the enterprise is not wrong, but for users, it is wrong! Because you are the enterprise station, not the portal site, so come to your site customers generally have a clear purpose! So the enterprise site to the main product focus of the show, some other is not very popular customers like products, can not on the corporate web site is not on the corporate site! Saves the user "bad impression"! Third, in the home to have a clear corporate contact or QQ number, there are many corporate websites do is good, But the biggest problem is that the entire site does not have a contact method, so that customers want to find you can not find! This loss of customer is very regrettable!

How to effectively improve the conversion rate of the Enterprise website second: Reasonable design of corporate website keywords

Corporate website keyword design is also very important! Now the company's home page title design is basically the same, all the product name as the site's keywords, the first page of the keyword is all is to let people look on the depressed, and search engines, title inside is not the more the more the better , in general, the best in the title of natural integration into three key words on the OK! In the title of the design too many keywords, one gives the feeling is not professional, and second to the search engine, too many keywords, especially not very relevant keywords, will let the search engine "confused"! Once the search engine can not clearly locate the corporate site, then it is likely that the site ranked how good, no rankings, let alone conversion rate! If the enterprise involves a wide range of words, you can consider using the column page or channel page to do the keyword layout, so that you can compete for more keywords, and will not be identified by the search engine Optimization Over "!

How to effectively improve the conversion rate of the enterprise website The third recruit: do a good job of enterprise website optimization

Many corporate websites only focus on home optimization, this is a common problem! Many corporate websites think the home page has rankings, it's all right. Do not know the corporate web site there are many pages can be included in the keyword ranking! Enterprise website optimization, not only focus on home optimization, so it is easy to lead search engines only include the status of the home page! The Enterprise Website content page and the optimization of the section page, will let the enterprise receives more bigger attention!

Enterprise Web site is not just a display platform, but also a good brand propaganda position! Carefully do the Enterprise website, will let the image of the enterprise spread to everyone's eyes and hearts! So brand marketing is the survival and development of enterprise website!

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