How to effectively improve the Internet performance of enterprises and websites within one months

Absrtact: As an SEO manager or commissioner, just to a company took office, how in one months, effectively improve the enterprise and the Web site of the Internet display effect, below for everyone to share some practical skills. In-station optimization (one) station optimization is the key

As an SEO manager or commissioner, just to a company took office, how in one months, effectively improve the corporate and Web site of the Internet display effect, below for you to share some practical skills.

Station optimization

(a) In-site optimization is the key to improve the site's search engine friendliness and user experience.

As：

1. The overall flat structure, the level of clarity, convenient search engine collection and user access;

2. The SEO details of the whole station settings, including keywords extraction and management (focus on the channel title, H1 tags and the content of the keyword), tags tag optimization and URL customization rewrite, as well as for different levels of user memory optimization settings;

3. The application and statistics of social sharing plug-ins, increase the amount of information reprinted and outside the chain, enhance the interaction between the site and users, the interface is more suitable for UGC (user generated content).

(ii) In order to achieve the best possible results, it is important to actively work closely with the technical and operational sectors. Among them, for the website program some necessary optimization (as follows), can improve the crawling efficiency of the website content.

1. The site reasonable set title, keywords, meta Tags: can be used in the corresponding column template pages to facilitate the use of labels, and is conducive to batch extraction and management.

2. The site structure level not too deep, 三、四级 best; static website, url to be short, the article content page to generate HTML, conducive to search engine crawl.

3. Streamline and standardize the code to remove redundant code from the page, such as spaces or some extra HTML tags. Directory name General specification, such as Admin directory: admin/, generate JS directory: js/....

4. Website API General Integration settings, support QQ, Micro Bo Landing, Member Center management system perfect.

There are other common sitemap, tags and memory buffer and other Web site program optimization, you do not need to repeat it here!

(c) In addition to Web site program optimization, the site's information content optimization is equally important.

In one months time, the quality of original soft paper brings the best results. This period, a day three soft wen update, Wednesday Thursday Moderate increase, the one-month pan-keyword and long tail keyword will get the corresponding ranking.

In particular, some keywords no rankings, snapshot update is not timely, the article included poor site, the need for a large number of high-quality original soft, from the rational and clever implantation of keywords, can play an unexpected effect.

The basic requirements of the soft text are as follows:

One: Title specification: The general title is about 15 words, not too much nor too little, and strive for novelty, easy to understand, to attract the interests of the vast number of users.

Second: Keyword specification

Write the article when appropriate to add keywords, keyword bold, density set reasonable. such as 300 words to add a keyword, 500 words to add two keywords, and then evenly distributed analogy.

Third: Content specification

The content of the best original, article keyword distribution reasonable, perfectly natural into the article, do not apply mechanically; the content expresses clearly, do not appear the typo, the content article word number of times, may suitably add the small title and bold.

Outside the station SEO

1. Within one months, rapid excavation and your site to match the high weight of friends chain, the number of 5-10 can be free or paid to exchange.

2. Apply for the official certification of Weibo and micro-credit public platforms for your website, using the resources available in your hands to increase their exposure and influence. At the same time, for future micro-blog and micro-credit marketing to lay the foundation.

3. "Content for the king, the chain for the Emperor" is still applicable. Through the analysis of your competitor's website, then make the most efficient outside chain expansion plan within one months. From the relevant forum, paste the "domain name chain" to the blog, encyclopedia "soft Wen Chain", everything is necessary and effective.

4. Other, such as Baidu promotion, paid advertising (CPC/CPM), app and network activities such as marketing, can also greatly help you, so that one months of all the work more effective.