How to effectively improve website traffic

The so-called Enterprise website, is the enterprise on the Internet network construction and image propaganda platform.

Depending on the characteristics of the industry, as well as the purpose of the establishment of the site and the main target groups of different, can be roughly divided into the corporate Web site:

· Basic information: Mainly for customers, industry people or ordinary viewers, to introduce the basic information of enterprises, to help establish a corporate image, but also to provide appropriate information in the industry news or knowledge. This type of Web site is often likened to the "web Catalog" of the enterprise.

· E-commerce: mainly for suppliers, customers or enterprise products (services) consumer groups, to provide some kind of business directly under the scope of services or transactions, or for business services or transactions mainly; Such a website can be said to be in an intermediate stage of E-commerce, Due to the different industry characteristics and the depth breadth of enterprise investment, the degree of E-commerce may be at a certain stage from the comparative primary service support, product list to the more advanced online payment. Usually this type of image can be called "Online xx Enterprise". For example, online banking, online hotels and so on.

· Multimedia advertising: mainly for customers or enterprise products (services) consumer groups, to promote the core brand image of enterprises or major products (services) mainly. This type is more like a flat or TV ad than a regular web site in terms of purpose or actual performance, so it is more appropriate to use "multimedia ads" to address this type of site.

Product display: Mainly for the demand-oriented business, to show the details of their products, as well as the company's strength. The price of products, production, detailed introduction and so on to do the most comprehensive introduction. The main purpose of this type of enterprise site is to show the most direct and effective way of its products. Pay attention to the brand and image at the same time also attach importance to your product introduction. In practical applications, many Web sites often cannot be simply classified as a certain type, both the purpose of the site and the form of expression may cover two or more types; for this kind of enterprise website, it can be divided into different parts according to the above types, each part can basically be considered as a more complete type of website. Note: Due to the specificity of internet companies, there is no Internet Information provider or service provider website.

Bring up the corporate web site. Many people think that building a simple site with performance is OK. But often overlooked a point-marketing. Actually set up an enterprise website. The core idea is how to use this website to promote or promote corporate marketing. And then realize the enterprise information management. The information industry has now become the first large-scale industry, and ranked third in the world. This means that China's enterprise informatization also ushered in an unprecedented good time. The introduction of the fourth generation of intelligent Web site also provides a way for small and medium-sized enterprises to build stations, from the perspective of practical enterprise, to the website "Overall planning, step-by-step implementation", can save costs, without affecting the application of enterprises. This approach has now been accepted by most SMEs and is becoming a fad.

The enterprise website enhances the traffic is very important, below says: The enterprise website enhances the traffic the skill:

1. Enrich the content of the website

Usually the content of the enterprise website is relatively thin, the construction content is rich Enterprise website, is enhances the website visit Quantity Foundation.

For example, you can open a website about your product selection and identification of small columns, or their own industry news.

2. On their own business cards, promotional materials printed on their own web site

Let friends through the website to understand themselves, a good way oh.

3. Learn SEO (search engine rankings), look at our "SEO Ranking Secrets"

Through continuous learning, can effectively improve their access volume.

4. Send a post to the Forum or blog

Post the time with their own web site, not only to see the article people visit the site, search engine rankings are also some effect. (This is more tiring.) )