How to effectively maintain and update the content of the enterprise website

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The view in this article is only personal very very personal point of view, read carefully, he may change your view too much!

In this original and swirling era. Baidu constantly adjust the algorithm and the original advocate, resulting in a lot of network sharing are talking about how to do the original, original to the importance of the site update.

Is originality important?

Yes, original is very important! A site to meet the needs of the original, it will be very good to help the growth of the site.

Is it possible to be original?

My answer is: Yes! Why do you say this, this is not against Baidu and the line? Please listen to me!

What is the purpose of all the improvements in Baidu?

Allow more valuable content to be recommended to search users isn't it!

The valuable content must not only be original, he may be the classics, he may be the authority, he may be peculiar, he may be just the basic knowledge, you say?

So I think there are several possibilities:

1, if a theme with an article can explain very well, this article every read people feel good content, then Baidu must be willing to recommend this content to more important position

2, if a theme I use an aggregation of the page can explain better, to read the people and side, everyone than an article is more willing to collect and read this aggregation, then Baidu is not from the point of view of the requirements should be the aggregation of the page recommended to more important position?

I am not the PM of Baidu, I am not absolutely sure it is so, but I think he is not without possibility. Therefore, from the point of view of the value, for the general enterprise station, usually a business station theme will not be too wide, you update the content of your site if the product and the content of your service is very valuable, then this information on your business station must be helpful. If we look at the entire site as an aggregation theme, if a user goes to your site and goes to other sites, it is easier and easier to find the information he wants to read, even if it may be found on other sites, but you can let the user know more about what he is looking for at a time, Is your site more popular? Are the indices higher?

So do your own website user experience, even if you update the content is not original, make this content in your site than original more easily let users accept, not original and how!

On the contrary, I see a lot of enterprises stand for original and original, updated a lot of Web services, products have nothing to do with the content, such content for your site may be readers, what is the value? We all know that Baidu algorithm has a lot of factors, which must contain factors such as: Baidu search results in the user clicks , users in the site, browsing depth, bounce rate and so on, even if we count the original as an important factor, then it is only one of the reasons, for a factor and sacrificed a lot of factors, this is not turned into the end of the shekels?

Of course, there will be other as many angles can be analyzed, not original can get a better ranking, I do not analyze one by one.

Let's talk about how often an enterprise website should update its content

Often see a variety of articles said that the site needs to be updated every day, several times a days!

What I want to say is, if you have enough energy and manpower, you are the best to update every moment of course! Like a front door to produce large enough, enough fresh content, search of course happy.

But for many companies, there are only one to two operators, may still be part-time, have to work on hand other jobs! So how to update the site in the end how to do it more suitable for their own enterprise status quo?

1, depending on the industry: different industries, competition degree, information is different, so I think this problem for the operator, first have to look at their own industry, if the industry itself is not a lot of information, can write content is not much, write to write may only gradually with the company's services and products have nothing to do, or talk about it is a mixture, Then I think such information update you say every day original, every day to maintain, it is impossible, I think this update is not very meaningful, I believe that you even every day update, always updated, there is a certain collection, also get a good ranking. It is better to slow down the frequency and update the quality content.

2, depending on the opponent: SEO is a competition, is a project, there is a score of the game. So you have to pay more attention to your own competitors, in the appropriate content update frequency is how, you can sync or beyond

Today's sharing for the first time here, the above view is very personal, I do not have any consequences of the possible responsibility Oh! Please read carefully and reconsider carefully! Welcome to my blog lilin.hn.cn brick Exchange.