How to effectively plan micro-activity marketing in small and medium-sized enterprises

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With the continuous development of micro-blog, more and more traditional small and medium-sized enterprises to join the ranks of microblogging marketing! Small and medium-sized enterprises to carry out microblogging marketing is imperative! Micro-activity as an effective micro-blog marketing means, can quickly increase the visibility of enterprises, and a good micro-activities can significantly improve the micro-blog interaction, increase the viscosity of the fans! But how to plan a good micro-activity, how can small and medium-sized enterprises be effective in marketing micro-activities?

Clarify the purpose of the activities of the micro-activities

Small and medium-sized enterprises to carry out micro-activities have the following objectives: 1 Display corporate image, 2 increase the number of fans and interactive fans, 3 increase the influence in the industry, to win potential customers. For different purposes, the form of micro-activities is not the same! There are many enterprises to carry out micro-activities, the purpose is ambiguous, they do not know what to carry out this activity is for what, let alone the planning of the event perfect!

Different purposes, the form of micro-activity planning is not the same! If the World Factory network in the display site image on the use of micro-Bo lottery, @ The site's target customers let them participate in! To increase the viscosity of the fans, the world's factory network Weibo held a topic discussion activities, so that the same interests of people on the same topic for intense discussion!

Set up all the aspects of micro-activities

In the implementation of micro-activities to set a good micro-activities in all aspects! Micro-Activities before the launch of the early publicity, the development of the atmosphere to create the end of the period and the final summary! Plan the operation process of micro-blogging in different periods, and define the time of micro-activities. Micro-activities, although held on the microblog, but in fact, as with the actual events, Also to be methodical, to do the early publicity, preparation, implementation, summed up as one! Not in the activities of their own hands and feet, they do not know what to do!

Do not go to the wrong activities

Many people think that as long as the number of participants, micro-activities to host the more successful! In fact, because the presence of a large number of navy, will affect the final outcome of the measure! Therefore, the quality of a micro-activity is not only to participate in the number of evaluation basis! In fact, a good micro-activities should be based on their own enterprise Target customers, To the user experience as the evaluation criteria! See if the activity is recognized by the target customers, whether to achieve the desired objectives of the enterprise!

Good micro-activities can make micro-blog marketing more than twice! But do not be quick, micro-campaign is just a kind of micro-blog marketing, and micro-bo marketing is just a kind of network marketing, do not put eggs in a basket, small and medium-sized enterprises to learn to measure the effect of network Marketing! Based on the results of network marketing strategy! Micro-activities are not necessarily suitable for all enterprises to carry out, the nature of the enterprise is not the same, the form of micro-activities, the effect is not the same! According to the development of the enterprise itself, to find the best micro-activities suitable for enterprises, the best network marketing strategy is the right way!