How to effectively solve the problem of reducing the power of website

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For site managers or webmasters, usually the most afraid of, should be the site has been down the right. So, what exactly is the site down right, how do we judge a website is down right? In fact, usually we say that the site down the right, refers to a site or some of the pages by the search engine screen, or the amount of reduction in the situation. In fact, if broken down, the site will be down the right can be roughly divided into the following five kinds of situations:

1, the homepage of the website is blocked;

2, the site snapshot is not updated;

3, the site part of the content reduction;

4, the website external links reduce;

5, all pages of the site are deleted.

If the site appears to drop the right situation, we first need to find out the cause of the right to drop, and make timely amendments to deal with. And the solution to this problem, in fact, is also very simple, nothing more than to enhance the site in the search engine weight, so that the search engine to re-endorse your site. This article, the software Direct sales network for everyone summed up the following five solutions:

One: Streamline the site code

We know that many sites in order to make their own pages more beautiful gorgeous, or to achieve some of the more gorgeous features, often use a lot of cumbersome procedures to control. In addition, sometimes in the use of these procedures, there is very little attention to the neat nature of these procedures, often without any principle of random insertion. The result of this is that the search engine is very much in the crawl when there is no idea, become confused. So, if you want search engines to better include your site, then please throw away those fancy or impractical features.

Second: Adjust the structure of the website

The so-called website structure, in fact, refers to the overall framework of the site. There are many web designers who use five or six of IFRAME in a single page to achieve some online functionality. Even though, the technology of search engine is improving now, and Google has already avoided this problem. However, it should be noted that the current Baidu still do not like the presence of the IFRAME page. For the internal link of the site, must be in clear, keep the link unobstructed, as far as possible do not appear dead chain bad chain. For a dead chain problem (if it is your own server), you can redesign the error message. Regularly use Google Webmaster tools or Xenu to check your site.

Third: Improve the quality of the website

As we all know, the search engine has become more and more demanding for the user experience now. If a Web site can not provide users with valuable information and content, it will be considered by the search engine has no practical significance. In fact, search engines are also very focused on site content, page quality, internal links, external link quality and the quality of the site's final page. The quality content of the website occupies a large proportion in the optimization. Since the content is very important, how should we create quality content? Search engine read the article can only separate the content of the Web page, index, and then through the word segmentation and other technology to compile the contents of the machine. Then the user uses the engine search related keywords, the search engine provides content. According to its weight on the page site, uniqueness, such as the site or related pages in advance or back, to show the user. So for quality content, try to use original content. Everyone's way of writing is different, the expression of the word form, but also certainly different, so as far as possible to ensure that the content of the original uniqueness.

Four: Avoid excessive optimization

We need to focus on this when we're planning to design a website. Do not optimize for optimization, this effect may backfire. In addition, it is important to note that we must not in order to optimize the site, but in the site a large number of stacked keywords, or in order to expand their number of outside the chain, and crazy to add links. In this way, only to change the search engine on the site's relentless penalty of power down.

Five: The site's internal and external chain construction

The Internet is an invisible web, and search engine spiders or robots are crawling around this net. We are in the construction of the site's internal and external chain, we need to pay attention to the nature of the link, at the same time, external links should pay attention to quality. If your site is a new site, do not care if your external links are high quality. You only need to find some reasonable structure, there is no deception, there is no excessive optimization of the site to exchange links good. Because these sites are a certain potential site, it is possible in the future will become a high weight of the site.

This article for the software Direct Sales Network http://www.soft568.com/original, if you have any better views or suggestions, also welcome to exchange messages.