How to effectively upgrade the key word ranking management skills of Phoenix Nest System

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December 1, 2009, Baidu officially opened Phoenix Nest Promotion system, followed by the problem is how to effectively upgrade the small and medium-sized Baidu Phoenix Nest system keyword ranking management skills. Large enterprises may already be equipped with relevant departments, daily analysis, customer experience analysis. But for small and medium-sized enterprises, on the one hand, limited funds, limited personnel, the management of Baidu bidding is small and medium-sized enterprises at present a more headache and need to think about the problem. How to create a higher value of publicity in the investment of limited funds, I think is 618.html per small and medium-sized Enterprises "> Responsible for the most concern." And at present Phoenix Nest System is also just on line soon, presumably many enterprises are not fully applicable to this system. Today's personal experience, here for everyone to do a simple introduction, to be used for reference, if there are deficiencies, but also please Haihan.

1th, Baidu Phoenix Nest system keyword ranking management skills bidding time management

For the enterprise-oriented customer target working time, query time habits can be adjusted for bidding, such as the customer's working hours in general in the morning 8 o'clock to 12 o'clock, 2 o'clock in the afternoon with 6 points, then we first can be controlled is the key words in a reasonable period of time effective display. Then we can choose the time period of the Phoenix Nest system to control the display of keywords, such as from Monday to Friday every day from 8 o'clock to 6 o'clock in the afternoon, this period of time for the show, other time does not participate in bidding. Because especially at night, there may be no significance to the promotion of certain industries, of course there are exceptions.

2nd, Baidu Phoenix Nest System key word ranking management skills of the choice of keywords

This must have been a long talk about the problem, choose what kind of keywords, how to tap the customer's search habits. This can only be effective from the market analysis, need to understand the market, understand the customer's search habits, details can even extend to typing or input method and other habits. For example, the different input method may have wrong input to a word or word, then it may be a potential customer. Of course, this is just a point to say the choice of words. For different industries, different users to make effective analysis. At the same time also need to pay attention to that part is the purchase of identity of the customer search terms, those are technical analysis search word, so that may be a little general, for example. For example, Baidu search "electromagnetic flowmeter Specification" and "Electromagnetic flowmeter technical parameters", as the enterprise side, may obtain this information are potential customers, but which is the focus? This is going to be a concrete analysis. Search "Electromagnetic flowmeter manual" The word of the customer is either currently have this product without the corresponding instructions, this time may be such a search, but may focus on the product model to search for more information. The other is very have the purchase image of the customer, itself know this product, want to through more understanding of this product. and "Electromagnetic flowmeter technical parameters" of the word search may be more technical staff. The general technical personnel do not have the final purchase right.

3rd, Baidu Phoenix Nest system keyword ranking management skills of the URL connection

Matching page URLs for different keywords is better than setting the home page URL or not setting the URL. On the one hand for Baidu's Phoenix Nest system in the unit quality is a rating, on the other hand, the experience of the customer is also very relevant, do network marketing needs accurate, not only accurate to the promotion of customers , but also need to provide accurate information to customers. The first time to find their own needs, is the psychological acceptance of each searcher the first entry point.

4th, Baidu Phoenix Nest System key word ranking management skills keyword Creative matching

Often have users do not know how to write ideas, and some users even only choose their own site name or company name + keywords as the title, while the idea of writing a pile of products. In fact, you write the creative should be on the website of all the commodity name, product name, service name, build the most reasonable introduction, the introduction to include your keywords, alphabet visual impact is a kind of snatch customer's bright spot. At the same time the introduction of the creative focus, so as to bring you the most potential customers.

Summary: Internet users are not all experts in a particular industry, so some professional names are not likely to be searched for keywords, they will search for the words they are accustomed to, enterprise selection is on the one hand, word and word on the URL, creativity, including long creative and short ideas, as well as reasonable reference prices, these should be effective analysis and organization. In this way, small and medium-sized enterprises, can use quantitative money for more exhibition promotion opportunities, to catch more potential customers.

Chengde SEO Yangfan, through several years of interconnection network analysis and research, is willing to share with you and exchange Phoenix Nest System optimization and writing skills, with you to upgrade.