How to enhance the brand, popularity and reputation of the website of Enterprise

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"First-class enterprises to sell the standard, second-rate enterprises selling brands, three-flow enterprises to sell products," This is a popular word in the traditional industry, when an enterprise has a strong brand effect, then he in the market, whether it is profitability, or the ability to resist risk, will be greatly improved. If you put the iphone on the label of a cottage, I am afraid the price is less than half you will not be interested in buying, this is the brand awareness. A good brand allows consumers to spend several times the money to buy your products, allowing you to achieve greater benefits.

In the Internet enterprise, there is the same truth, has a good brand effect of the site has been deep into the user's subconscious. Said to search, we will naturally think of Google, Baidu, said the video, we naturally think of Youku, potatoes, said the site navigation, we naturally think of hao123,. There are a lot of webmaster think their site is not bad, but that is no traffic, perhaps you will say, is because there is no visibility, yes, is not well-known, but the visibility is only one aspect of the brand. The establishment of a good brand, must have two aspects, one is well-known, first, reputation.

In fact, all the brand culture construction includes four steps, one is to establish their own brand, the second is brand promotion, the third is brand maintenance; third, brand protection. Then, how to operate the site to the brand, how to improve their visibility and reputation?

The first is the establishment of the brand. The most basic is to have a domain name, in addition, there must be a website name, the net name is equivalent to the company's address in the entity enterprise, the site name is equivalent to the enterprise name in the entity Enterprise, because the website sells the customer is the service, or says the product itself is the website, therefore, generally speaking, the website name is the website brand Say so much, just to emphasize the importance of a domain name and site name. Comparatively speaking, the website name is more important, I believe everybody has the attention, oneself rarely goes back to remember the domain name, basically is remembers the brand name, for instance Sina, Sohu, NetEase, remembers only Chinese name, this is they became the Chinese website most familiar brand. Therefore, we build on the site is to have a simple and easy to remember, clear name. Brand name. The premise of the establishment of the brand is that the enterprise itself can provide consumers with some kind of demand, therefore, the brand should emphasize this demand, at the same time with clear and easy to remember characteristics. At the same time, after the definition of the name, we should be the meaning of this name to do accurate positioning, combined with the product features we provide, the market situation faced, as well as our corresponding market segments, to find our market entry point. That is what we can provide to consumers of what irreplaceable needs. This is the meaning of our brand. The so-called brand reward, not only refers to the definition of the name, more is the brand contains culture, value concept, spiritual symbol.

Second, the need to continue to promote the existing brands, so that more people know, understand, familiar, and identify with our brand, until their lives inseparable.

Word-of-mouth marketing is usually the most common way to make a brand, to give consumers the process of discussing products and brands, through this discussion, to establish a positive image of the entire website and brand. For example, we usually say, "There are questions, ask Baidu"; The matter is not decided to ask the wife, foreign affairs not to ask Baidu, etc. are white bottom word-of-mouth marketing very good case, let the brand become a common part of user life, Baidu in a period of time to become the domestic search overlord, and its Word-of-mouth marketing has a great relationship.

Channel propaganda is also the important way of our brand marketing, especially for websites, cooperation with relevant websites, cooperation in well-known forums, cooperation with well-known blogs, cooperation with common software, etc., are all the relevant means of brand promotion. For example, our game site can work with an entertainment site, through the link or exclusive channel to establish the effect of promotion; For example, I set up in a well-known forum dedicated to our discussion area, to increase the impact of our brand; For example, publish our soft paper to some well-known blogs; Through some well-known software in the built-in ads to promote our website, as well as the current popular microblogging marketing, and common mail marketing, are the way we can choose. Apart from these online promotional methods, including traditional media dissemination, related activities, sponsorship and so on advertising, of course, these costs will be relatively high, we need to use selective.

Through these techniques, we make our brand logo, brand culture, and even our spiritual symbol implanted into the user's life, to achieve a wide range of cognitive promotion purposes.

Again, on the basis of extensive user awareness, we need to constantly strengthen the reputation of our brand, so that customers know our brand at the same time identify with our brand, this is the brand maintenance. Simply put, is to let customers know, reputation is to allow customers praise and recognition. Therefore, a loyal user experience is the first thing we should pay attention to. For example, Google in order to highlight its search function, the home page refused commercial advertising, simple and not simple, giving users the sense of professionalism, in addition, refused to bid rankings, highlighting its fair and objective attitude, which makes it in the user has this excellent reputation. Give up some immediate interests in exchange for long-term development. For example, some sites will earn a few more IP, to tamper with the way the homepage to allow users to obey, and this, will bring the user's boundless hatred, so, reputation will not talk about. So, customer is God, in our here is not an empty talk, is to enhance our reputation, brand maintenance basis. Growing brand reputation, will be we continue to climb in the market competition in an invincible position in the cornerstone.

Finally, when we have a very good brand, with a wide range of user base, we have to do is good brand protection. From the outside, to avoid malicious competition in the market, such as fake or malicious rumors of our brand impact. In this respect, such as trademark registration to seek legal protection and other methods in a timely manner. From the internal speaking more important is to pay attention to the quality of our products, establish a good brand awareness.

Do brand for any enterprise, any site is a long-term, persistent process, must not enthusiasm, some people are intent to rely on a certain time or a certain number of hype to achieve the purpose of the brand, which is extremely wrong. Maintain the simultaneous growth of its brand elements and website culture. From the establishment of the brand, to the promotion, to maintenance, to protection, this is a interlocking process, only through this, can make a website to establish a solid brand culture, so that its integration into the hearts of users, this is the site development and growth of the cornerstone of Evergreen. This article by the Weight Loss drugs list http://www.jianfei1234.com/stationmaster handwritten handwriting, if has the like stationmaster may discuss with me, thanks.