How to enhance the competitiveness of products

Both at home and abroad, there is a question worth thinking: How long have you been in the industry, 10 years, five years or two years? And during that time, has the industry changed radically from revolutionary products?

The revolution in industry, we should not go to fear, containment and escape, we should strive to be the initiator of the new round of revolution. If you don't know how to proceed, we can look at it from five aspects.

1, personally eliminate their own products

Everyone will have such a concern, that is, what kind of products in the future will subvert their entire industry, become a category killer. For example, after the advent of the Internet, downloading music on the internet is so lethal to the copyright industry. For those who worry about how to crack down on internet piracy, they spend countless sleepless nights.

If you don't want every day of your life to worry about the possibility of being destroyed by someone else, your best bet is to replace it with a better product. To this end, we can use some means to promote the evolution of our products.

To create a skunk factory, unlike the departments that are bound by the boxes, this group of experts, with its own privileges and higher degrees of freedom, specializes in developing more perfect products.

Listen to different voices-if you only listen to the ideas of people who like your product and improve your product, you will never be able to make a revolutionary product. Listen to people who hate your product and what they hate about the product, and you can make a revolutionary product.

Interest Bundle-The Skunk factory people do not want to deliver a work that makes a competitor exclaim, in fact they want the competitor's client to exclaim and send a "wow". Therefore, the members of the Skunk factory and the market, design and finance to be related to each other, to better understand the user's ideas.

Create exit Criteria-the "labs" created by Malaysian Airlines are designed to design solutions to achieve some of the business goals of "increasing revenue". Because it does not need to be operational throughout the year, the lab will only devote resources at certain times. And such exit criteria can help the company to better improve competitiveness.

2, the product to solve the problem of significance

No matter what industry you are in, there will always be some business that makes your customers sick.

For example, if you have problems installing your router, you need to resolve it, forcing you to talk to a customer service in another country. This is not only a serious communication problem, and customer service is often rude or close the conversation as soon as possible, because customer service performance is based on the number of calls per hour to determine.

If you can solve these problems properly, it will bring you a high profit. So here's what you need to know:

What situation in the industry will make customers crazy? Look at the forum and message. Search for Reddit and Google. Look at the competitor's Facebook page and find out what people are complaining about.

What are the disadvantages of the opponents? Are they only responding to your complaint when you threaten to sue them? Do they have the phenomenon of arbitrary charges? Do they use bad materials? Find your competitor's flaws and then improve on yourself.

3, optimize your product

Before the advent of Instagram, a high quality photograph meant complexity and cost, which required an experienced professional photographer to spend a lot of time on a professional device to complete the filming.

And Instagram's appearance changed all this, and when Facebook bought it, Instagram got an amazing profit. And here are some ways to see how you can effectively optimize your product

Observers-those who create the most valuable products, simply by observing others performing a complex task and then proposing "there must be a better way." "Tax returns are a good example.

Making it easier for users to show their creative-hipstamatic founder simplifies the process of beautifying photos. Their apps don't need to replace your lenses, flash or negatives to get the styling you want to design.

Reverse-crack, break down a complex product and figure out how it works. Reverse engineering products allow us to understand how products are made and how to make them simpler. This process may even lead us to make a brand new product.

4, make your product more intelligent

Take a look at a "retarded" product: A lawn that uses a sprinkler system that will irrigate the lawn according to the procedures you set. However, if the system has been raining for three consecutive days, the system will continue to irrigate the lawn on rainy days if it has not been shut down. Such a "smart" system can only make people helpless.

Finally, someone reprogrammed the system to make it truly "intelligent", and now it can analyze the humidity of the lawn to see if it needs watering at the moment. This means that users no longer have to manually set up the system, and the smart sprinkler system will automatically start watering when the lawn is dry to a certain extent.

What aspects of the product can become more "intelligent"?

We can look at these simple and practical examples.

Can set time coffee pot, set the time to make coffee, when we get up in the morning or after lunch break, when we need coffee, we automatically cook the coffee.

E-readers, such as the Nook and Kindle, allow you to carry more than hundreds of books, have to admit, so that the cost of products effectively reduced, greatly improve the competitiveness.

Automatic identification and deletion of spam plug-ins, what is needed is the real spam screening.

5, free value-added mode

is a free product a smart move? Can you stand out like Dropbox and Spotify, the same success in business models and free models?

So, you need to ask yourself some questions to determine if this business model is right for you:

1. How big a market do you possess?

If your goal is a niche market, the free value-added business model is not a business model for you. But if you can occupy a huge market share, then free value-added can wish you a hand, so that your market prospects better.

2. How high conversion rate do you have?

The reason you need to occupy a huge market is that the conversion rate of the model is usually low. So if there are only 10000 people in your market, you may not be able to convert enough users so that it will be hard to earn a profit.

3. Can you keep the cost low?

The cost of acquiring new users for digital and software products is very low, because the process of giving the product to multiple users in batches is fully automated. For example, an iphone app for users to download or upgrade to payment mode, the whole process is done automatically without the need for additional marketing or delivery costs.

4. Will you listen to your customers?

You can't expect to give your product to the user without listening to your users, especially if the customer is free to choose whether or not to use your product. These people will help you sell your products, so treat them like gold in front of you.

5. Can your product enhance its own value?

As with Angry Birds, the reward model increases the understanding of lock extra levels, which is actually an opportunity to reward an upgrade to a paid model. This and Dropbox return the user, need to let it invite friends to use, in order to get extra storage space like, better attract users.

6, from free to pay mode is the process convenient?

Angry Birds only need to download a new application to upgrade to the latest paid version. Just like Spotify, you just need to click on a button and enter your credit card number. For Dropbox, the same pattern was used. If you want users to choose from free use to a paid service, then the threshold for getting your product must be low.

Of course, the most important thing is that you need a good product. If the free use of the product in this mode is only inferior, it will make people think that your paid version is also inferior product. Your product will not be given to users until it becomes a world-class product.

Conclusion: Keep in mind that this process is not the standard answer in the exam, and it will take years to try to create a killer product. The real winner is who stays long enough in the game.

Is there any other way to create a killer product?