How to enhance the trust degree to help the shop to improve the conversion rate

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The operation of the shop because the relative cost is less, or by a lot of personal favorite webmaster, after all, now Taobao Mall and QQ Mall investment is really unbearable, and these mall service costs are very easy to change, then give you an annual fee of a hundred thousand of, That may make you painstakingly built the mall can not afford such a high service costs and lead to bankruptcy, so the relatively small amount of online shop is naturally still quite a market!

However, a very serious problem to run the website to face, that is from the user's trust degree, after all, like what Taobao market, Pat Market and other online shop, because a large number of fake OEM products appear, to a large extent affect the user's trust in these shops, many users would rather spend more money to professional-level shopping malls to buy, Many come to the shop, more is to look at the low price of these goods, and then to the mall inside and the owner of the mall to bargain, directly in the shop inside the situation has become less now!

Thus, enhance the trust of the shop, has become one of the key factors to improve the flow rate of online shop, then how to improve the trust of the shop? The author believes that can be done from the following three aspects!

One: To create characteristics of product introduction, highlighting the advantages of products, to remind users of product defects

Now most of the product introduction of the shop, basically is the product to boast of the best, it seems that each product function can achieve omnipotent, although many shop also to the product detailed photos, especially many clothing shop, will invite some professional models to carry out the display of clothing, It seems that every dress is very beautiful, but once the consumer bought the same style of clothing, wear on the body is very incompatible, many through the Taobao shop to the clothes, finally half pressed at the bottom of the case, or simply send people! This can easily lead to the clothing shop's trust degree drops!

Like this just to show the advantages of the product, and do not remind users, these products also have some defects, need to circumvent, so that users buy products through the shop, because there is no actual testing, it is easy to appear and their needs have a big difference, or even because of some of the product defects, so that the unpleasant to enlarge, In order to make a bad comment on the shop, lead to the credibility of the site decline, so as the focus of the shop features content, the description of the product, should highlight the advantages, to remind users of product defects, so that users can feel the product before purchase defects, so after the purchase, can reduce the dispute, improve the rate of online shop! So as to enhance the credibility of the shop!

Second: Shop design to Professional, simple but not easy to

Now a lot of shop owners, all know that shop to look very professional to do, so began to shop for a comprehensive renovation, in the process of decoration easy to enter the misunderstanding, that is, the shop is either looking very fancy, or it looks very simple, especially now a lot of professional decoration shop staff are very highly recommended simple wind, But simplicity sometimes does become very simple, it seems that there is no professional effect! This nature can not enhance the image of the shop, there is no image to talk about the degree of trust!

Third: Shop customer service performance, will determine the ultimate trust of online shop

Now a lot of shop owners, in many cases, are in order to sell the product as soon as possible, so as to obtain a good profit, in the shop customer service, for the consumers are ready to buy products, it is very enthusiastic, but for those who are ready to return, ready to complain about product defects, or to carry out the splendid prevarication, Either ignore it or even pull the user black, this behavior in the Taobao market is very popular, the result of this, naturally let their shop reputation decline, so said, in the promotion of shop reputation above, customer service performance will be the key factor, shop products sell more, but for the performance of after-sales service, If, like the HP notebook incident, Apple's antenna gate event, it will only be able to let their own shop suffered a serious reputation landslide!

The above three points is the author for the current shop in the credibility of the construction, often easy to ignore the place, and it is these places is to enhance the credibility of the key elements of the shop, do the above three key, in the long-term adherence, innovative marketing, believe in themselves, shop sales will be more and more good! The above content by http:// www.lp666.com/node/482 in ADMIN5 first reprint please keep the URL, thank you!