How to enlarge the popularity of enterprises by using industry portal platform

Source: Internet
Author: User

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The unique characteristics of the industry website make the industry-type website develop rapidly in recent years, and gradually become an important platform of enterprise interaction in industry circle, especially those with highly related industry industry, such as household industry, and benefit from the development and promotion of industry website. At the same time, the industry site is the industry related enterprises to carry out the corresponding product services show a good platform. Therefore, how to use the industry website platform to improve the visibility of enterprises and product impact? Let us take home network as an example, to learn.

Enterprise Light has its own website is not enough, but also rely more on the industry portal platform to create their own corporate visibility, to more display their products, so as to enhance the impact of enterprises in the industry. The success of an enterprise in an industry relies more on its position in the industry portal. In other words: The enterprise's position in the industry portal platform is increasingly becoming an important indicator of corporate visibility. Therefore, the author believes that the promotion of enterprises in the industry portal platform visibility, should be considered from the following aspects.

1. The enterprise in the industry portal platform to do a detailed introduction

As a home industry portal, home Network has been home class enterprise information carrier, has a very high industry information authoritative and timely. In the first time, let the industry's latest information through the home network can be spread. Therefore, as a member of the household enterprises, we should pay attention to the role of the platform's industry, using the home network platform, in the industry to expand their own corporate visibility. should be submitted to the method, for their own enterprises to apply for a special yellow pages, their own enterprises to fully display to visitors. The so-called "rising Tide", home network of the industry's higher value, naturally led to the brand value of enterprises. Therefore, in the industry platform to display their own enterprises, the content of the more detailed the better.

2. Add all products to the industry portal product category

Although a wide range of their products, but do not put these products only in their own corporate website to be introduced, should be more of these products placed on the industry portal platform. According to the product classification of the household network, find the categories that should belong to each product, carefully organize, submit the publication. Here, you must pay attention to the accuracy of product release classification. Because, the accurate product classification will provide the convenience for the inquiry, more product accurate marketing provides the safeguard. As a result of the industry portal visitors, are generally related to the industry background of the visitors, which is targeted to promote the enterprise industry products will be a great help. Can start from this point, as much as possible to enrich the product to the industry portal, thereby enhancing the product in the industry portal platform brand effect.

3. Actively participate in the interactive activities of the industry portal

At the same time, we should pay attention to the interactive activities in the industry portal, actively participate in these activities, will not only win the trust of the website, but also deepen the contact with potential users, and quickly improve corporate visibility, enhance product brand in the industry status. According to the home network President Zhang words: The portal should be very focused on the development of the industry's active enterprise atmosphere, so that enterprises through these promotional activities to gain benefits, but also make these enterprises gain recognition of the industry value.

4. Appropriate increase in the industry portal advertising Investment

Appropriate in the industry portal to put some relevant publicity ads, for the promotion of enterprises in the industry's visibility will play a multiplier effect. In the home network, many companies have been in some important positions all year round to charter advertising positions, some just advertise the name of the enterprise, such advertising will be in imperceptible circumstances, enhance the visibility of enterprises in the industry, enhance the enterprise in this sector of the brand value, even if only the small enterprises in this industry, will be peer recognition, thereby further enhancing the corporate influence.

In short, an excellent enterprise, regardless of the size of the enterprise, should attach importance to the cooperation with the industry portal site, with the help of the strength of the industry's web site to enhance the visibility of their own enterprises. Welcome to Visit Home network www.jc169.com.cn Thank you.

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