How to ensure that the user needs to find a reliable

Entrepreneurship seems to have been myth, must be big things, must stir the world. In fact, most of the time entrepreneurs are based on their own brainwave ideas, and then began to invest time and energy to build a powerful product. In fact, the first thing to do with a valuable product has not been done, and they have not ensured that the user needs they find are reliable.

And its several months later, the money also smashed, the advertisement also cast, daughter-in-law son also ran, hair also fell, found that no user to pay compared to the first calm down to think about how to go the right first step.

1, to find the needs, to observe the behavior of people now

Desire is like a flood, and madness breaks through everything that stops it. It will look for the weakest point of the dike, spewing out. Therefore, people have shown the behavior is the most reflect the inner needs. Human beings have existed for hundreds of thousands of of years, the demand is basically constant, but the behavior will be more and more efficient. For every era, a requirement will choose the most convenient solution. People use it day after day, so much so that it is too commonplace to attract entrepreneurs who dream of subverting the world with perfect innovation in their daily lives.

There is a demand called "I want to tell you something," it experienced a roar, horn, flying Pigeon biography, post, postal Service, Telegraph, telephone, qq typing, video chat, a series of solutions, now popular is "micro-letter", then 10 years is what? It is too common, usually to the subway next to the person holding the phone. If you want your product to be something that everyone will use in the next era, look at what each person will use in the most mundane life of the day.

This example in the picture is the printer for my new company. "Put a pack of paper on the ground" this strange "solution" is already being "used" by people. What is the demand behind it? Maybe it's just "want to get it straight when you print it, don't want to be suddenly told that the paper is exhausted." Canon's product manager see this scene in fact, should silently go back to find designers and technicians to solve, as for the solution is "increase the paper bin" "to increase the placement of spare paper shelves" or subversive "paperless printing", the relationship is not large, can solve the needs of users is good.

2, to determine the value of the demand, it depends on people now meet the cost of its willing to pay

People to achieve any needs are cost, to compensate for time, money, physical strength, energy, good mood ... If one thing is going to cost a lot of money in an existing solution, there is a huge demand behind it. Broadband fees, gasoline, mobile phone calls, diamond rings, transfer accounts, running building materials market to choose decoration materials, queuing to buy train tickets ... So many disgusting things have not been able to stop consumers resolutely step, this is not the need for hillock?

Your new product if you can let aunt buy vegetables home passing the flyover without tired panting, waiting for tomorrow the country has overpass, the subway city's aunt lining up to your home to buy new products; If your new product can make every sister dress like a custom-made dress, highlighting the graceful and sexy figure, then, I have a little cash here, Can you invest in your stock?

3. What resources do we have to do this?

Because before the penguin is only responsible for the work of interactive designers, so living in such an ivory tower only responsible for the large assembly line of a small ring I am not very sensitive to this problem. But now that the new company is ThoughtWorks, discovering how to make use of resources is really the most necessary consideration to realize the dream.

I think there's a two-point problem with this question. "What can we know to help with what we can do to develop a plan to solve this problem?" These problems happen to read a frog design of the "Collective action Toolkit", that is, "collaborative activities kit." It tells the story of a team that has done a lot of work together and has great advice on both issues. Also valuable is the more classic Ideo HCD Toolkit, which describes in detail the steps of people-oriented design.