How to ensure the stability of website ranking

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

A lot of SEO are engaged in site optimization will encounter a problem: the site ranking instability problem, appear suddenly up and down, or has been falling off the phenomenon. Today may miraculously squeeze to Baidu home page, or afternoon, the next day ranked again dropped a lot, even more than 100, people especially worried. Like my own optimization of the keyword "Electric Tropics", there is such a problem. What are the factors that lead to the instability of the site rankings? I have my own website for professionals to help me diagnose the next. They gave me a lot of valuable advice. Here, I make a summary and some of my own experiences.

Nowadays, the Baidu algorithm becomes more humanized, and the update frequency becomes very frequent. So we are in the analysis of their website ranking is normal, we need to pay attention to the ranking of other peers, if a large range of rankings fall, it may be the search engine algorithm changes. At present, Baidu snapshot some of the more bizarre events, my site appears directly from this year's snapshot time backwards to June 28, 2012, since then there is no change in the consensus, it is understood that many websites have also appeared such a problem. So many people are speculating, Baidu algorithm will be in the near future a larger adjustment.

Excluding the above situation, we should from the site (site space, procedures, content, internal chain), external (outside the chain) construction to start, to increase the site's user experience as a prerequisite to remove all the factors affecting the ranking.

Internal optimization of the website

1, the website space, the server question. May be because of the server, the site itself causes, such as: the homepage of the site pictures, Flash, more call procedures, or the site dead chain to take a lot of Web access speed is very slow, there is no open problem. Lead search engine spiders visit, can't wait to open the site has gone.

2, the site security, health issues we should pay attention to links, the site is the site is the search engine punishment, our site suffered joint and several liability, or was hung horse, added whether the black chain was illegally added. , you can check it by viewing the original file

3, the Website keyword setting is appropriate, even if your keyword ranking up, it is not stable to get enough traffic, causing Baidu to think your site is not attractive enough to deal with the key words, the impact of ranking, so we need to analyze the heat of the keyword, reference Baidu index. Around the flow of keywords to set up in line with the search habits of long tail keyword to publish more original articles, create natural clicks, manufacturing flow. And when you set the keyword, avoid repetition. In this I share my experience, you can go through the Baidu Index to see their keywords in a certain period of which area clicks Large, and then the place name plus keywords to publish original information, to strive for traffic.

4. Originality, readability and relativity of the article. We should be able to publish more original articles to ensure the readability of the content. To do the same time to update their own site content, so that spiders develop a regular visit to your site, the habit of receiving seconds. When the site rankings are unstable, we especially want to do this regularity

5, the site's internal chain is not perfect such as the number of chain, correlation, health and effectiveness. So we need to publish the article, need to point the relevance of the article to a core page, you need to add anchor text, play a role in guiding, check the site inside whether there is a dead chain, the important content is on the home page have a response; Friendship connection has to achieve interconnection, whether there is bad information site; As far as possible to ensure that outbound connections have back to the chain, to build a powerful Baidu map.

6, whole view of the entire website art, layout, typesetting, style, etc., to achieve beautiful, neat, clear classification, and so on, to achieve optimal configuration, and further increase the user experience of the site, improve the goodwill of visitors.

The inside of the website is unreasonable, will appear: visitor loyalty is not enough, visitor stops time is short, jump out rate is high. The malicious brush flow, the page bounce rate is too high, PV browsing less and so on, leading to the site keyword ranking decline. Eventually prompted the cable engine to determine that your site can not give users valuable things, since the ranking of better sites can not escape the fate of the fall.

Second, the site outside the chain of construction

Outside the chain is unstable or thin outside the chain more, the chain is easy to lose, friendship link problem. If Baidu update will find their own site outside the chain to reduce a lot of, if the ranking of the site, ranking also fall, even when the right to drop, we need to focus on checking their own outside the chain. In addition to concern about the number of chain, but also to pay attention to the quality of the chain and the dispersion of the chain. Specific practices are: Select the high weight, relevance of the Forum, business-to-business, news and other platforms, moderation to publish articles (maintain the level of the article in the site), the establishment of their own blog, Baidu account, etc., the use of the search engine with the products to create high-quality stable outside the chain, complete with the site's internal links; Baidu deleted the outside chain, to make regular replenishment.

Review, site ranking optimization by a number of factors, we do in the process of optimization need to find some reason from their own body, need to use some third-party statistical software to carry out analysis: such as webmaster tools (inspection and detection of comprehensive SEO rankings, site opening speed, friendship connection, etc.) Baidu Webmaster Statistics Tools ( PV to achieve the daily volume of the region, IP, access to browse keywords, website bounce rate, etc. outside the chain detection tools, Baidu Index and so on. Do not use brush flow, keyword ranking tools and mass software. As long as you persevere in the site, steady and stable good rankings will certainly be able to do, this is an SEO master to my encouragement. I believe that I have made efforts to do, electric tropical www.huarui999.com, will be able to stabilize the male PA Baidu home page.