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The Spring Festival will come, most of the personal owners have relaxed the previous intensive optimization, began to integrate into the new Year's atmosphere, idle down to see the single do Optimization, is the story of the day. But the difference is that companies stand at this time is entering the most nervous ranking maintenance stage. What's the reason? The Spring Festival holiday, who will maintain the ranking of enterprises? So how does the enterprise stand to face the false period optimization? Today's binary summarizes its own views to share:
One: Check the ranking hidden trouble
There are some rankings of hidden dangers, because each day is doing optimization, and forgotten by the search engine ignored. But once the previous optimization has been stopped, these hidden dangers will show up. So will be the end of the year, as an enterprise SEO engineers first to do is to check whether the site has these optimization problems.
1, the server inspection, space is to ensure that the site normal operation of the foundation, and once the problem will face a fatal blow. We can not see the server every moment of normal operation, but the binary recommended SEO engineers in the near future to pay more attention to IDC website information. Such as: China million recently released a large number of server migration, maintenance notifications, at least you need to know whether it will affect you, as well as the impact of the time, so the server check is required to perform.
2, links to check the link to see whether the site has recently dropped the right or may be down the right of the site, in advance to prepare. The deletion needs to be removed, and the additional need to be increased. Because in this period of time already has many websites to slow down the optimization pace, some weight unstable station may be tottering.
3, Web site security, to say the truth, whenever the Chinese New year always some people do not want to do something lonely. For example, the site was invaded, are more common things, as an SEO engineer not only to do a good job of optimization, but also to do regular security work, at least to check the site's recent log whether there are problems.
4, for the site's revision and adjust the attention of the website revision, some people say that the new year, the appropriate for the site revision may be more conducive to traffic and sales. But the end of the year, the stability of the site is the most important, has always been in the end of the site's revision is careful to be careful, perhaps this is the basic Law, while maintaining the internet stability of the order of Xian Security Network.
The issue of website layout and content adjustment during the new Year.
(1) Search engine algorithm improvement will stagnate.
(2) Peer keyword competition will fall
5. For the revision of the website we should pay attention to those matters
(1) Cannot change path
(2) The path to the directory and the direct replacement directory cannot be changed.
(3) Do not over optimize the problem
(4) Over-optimization problem 1, back to the chain 2, the body of the link 3, keyword settings
Second: About ranking maintenance
Check the potential impact of the site rankings after the hidden dangers, and then began to rank the maintenance work, then how to maintain the ranking of this time? Below we further carefully analyze:
1, on the content of the update, the content of the update is the weight of the site construction of the basic skeleton, a continuous update of the site, ranking is bound to gradually decline. Upcoming Spring Festival, the enterprise station how to do the content of the update? The author mainly gives three suggestions: 1th, a week before vacation a large number of content updates, and for high-quality original content update (no way). 2nd, set the cache time, many websites now have caching function to ease the server pressure, then why don't we use it? Is it a good idea to set the cache time for a few days to update? The last point is to independently build some content pages, and then can go to some download stations to download some of the content of the automatic update. Of course, to say, the collection of content is their own preparation of the original, otherwise there is no value.
2, on the update of the chain, if the content is the weight of the site to enhance the skeleton, then the link is to enhance the weight of flesh and blood, how in this break time also keep the link update it? Binary system is mainly recommended a method, the submission of soft text XI ' an monitoring systems, what is the most effective way to promote? Binary system always think that soft text submission is a good way, because each piece of soft writing, in a certain period will be continuously reproduced. Some people say, reprinted articles have been removed links, but still have a relatively considerable respect for the original reprint. and remove the links of those stations, most of them are not good, do not value their reputation. According to the national Legal Day, the Spring Festival vacation a week, successive submissions several soft words, at least in this week is not worry outside the chain. In this period of time, more people lazy to update, most will carry out the reprint of excellent articles.
3, how to maintain the site after the change
For the chain this time we should how to operate it, the first is the friend chain construction, the best is to check to see, those sites have the right to drop the phenomenon, those sites have snapshots backwards and so on, should take timely measures. Outside the chain of construction on a number of high-quality links, with those more popular news, better, attractive articles to do outside the chain, the weight is very high.
During the Chinese New Year, the search engine algorithm will not be a huge change, so this period keyword rankings will not have any changes, unless the peer has been doing optimization, do update articles and the chain, then your site is very normal decline.
In fact, full vacation is only a week, in fact, our focus is based on the stability of the site rankings. In this part of the optimization, even if the effect is not as usual, will be separated in a few days update rankings will not have too much volatility. This article (http://www.ilefang.com) alone personal experience original!