How to establish efficient network marketing

To meet the user's increasingly rapid content demand trend, is now the development of brand content marketing, consumers are in a very short period of time to seek high-quality content, as the beast of food "hungry", as well as rapid metabolism! So how do you create efficient content marketing? We recommend starting from the following 6 steps:


 


1. Know Your content information


 


What information does your brand have? These internal and external information about your brand should be understood. You can try to ask yourself a lot of questions, even some stupid questions, and then find the answers to these questions, and then create the appropriate content information for your content marketing audience, and be personalized. In this process, some skills to pay attention to, such as not directly to the subject of "Buy My merchandise!" Instead, it could be a better way to say, "My product has these values," and "where is my product compared to the strengths of my competitors".


 


2. Let the content become valuable


 


when we have enough knowledge of the content information and want to use it, we naturally hope that the content information can be heard by more people. Then, we need to take some targeted methods, such as first look at their competitors talk about what, how to disseminate content, and then through research, interview, discussion, street access, and other methods to obtain the audience and brand between some information and data. These can help you get more objective and valuable information.


 


3. Pay attention to content delivery


 


Once you've identified your audience and the right content information for those audiences, you need to start thinking about how you want your audience to use that information, which is how you want content information to work for your audience. If you want to promote brand awareness in your audience, you can provide information on branding stories, product information, etc. or if you want to promote transformation through content marketing, it is important to provide key content to facilitate audience transformation and to attach efficient contact methods. Or you're just alone. To increase the interaction between the brand and the audience, it is necessary to add some interesting and highly interactive content and information forms, all the content information in the release and delivery to the audience, all need to seriously consider the different content strategy and presentation form.





4. Choose the right content publishing platform


 


then, you'll need to decide where to publish the content. If you're trying to make your content stand out in the ocean of information, it's not a good idea to put content into a canyon that doesn't have enough capacity. That's why it's so important to know the habits of consumers. First, you need to understand what channels your content and target audience are active in, then focus on exposing your content to these channels, and then track the effects of these content releases through objective data, technology, and experience, because the platform you think the target audience is gathering may not necessarily be true. According to the customer's own each audience of a number of channels of historical behavior, such as mail, SMS, micro-letter, APP, micro-Bo and other channels of behavioral data, in the right time with the right channels, the audience the most needed information to the audience. If you have not found the right platform, then continue to search, if found, then keep track, and according to their own set of effect standards, to eliminate the pros and cons.


 


5. Further help push


 


provide the audience with the right content information and ensure that the audience is beneficial, are you still not satisfied with this, want to achieve more marginal benefits? If so, first of all, do you use valid keywords? How is the theme label (hashtags "#") set? is the micro-trust platform interactive and friendly? After that, locate and use the appropriate keyword, and make sure that these keywords are really the audience like, for the content published to social media, you can also set up a number of theme tags to improve exposure opportunities, but to enhance the micro-trust platform for the expansion of functionality, increase content in the micro-communication and interactive, etc. Can extend your content marketing effect, but only if it is necessary and valuable.


 


6. Optimize results


 


you have released content information on the right platform, and the audience has expected to find it and use it effectively. So you're done? Not really, your work is still far from over. Content marketing is also a cyclical ecosystem that needs to be continuously operational and optimized for results.


 


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