How to establish the real goal of website construction for novice Webmaster

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If you want to build a website, decided to make the site's boss most like to say is "This we have no problem, our company's technical staff can be done in a few days" or so say "I here with 500 yuan can build a website, artificial very cheap!". Many of the company's Web site is born under this background, that is to say, a born may have been the limbs are not full of people, but to be given some advanced goals, you said possible?

We all know that there are a lot of companies, big as Sony, the world's top manufacturers of electronic products, small small to personal part-time for some people or companies produced by the site, have encountered the same problem: how to let this site play it should be given the function? This topic is very big, even if the Sony company itself is not very understanding, Because no company knows the future of the network world changes, may within six months of the message business and so on all the Internet crowd, and then, like the ebb of the departure, may be within a year, a chat software suddenly replaced by another software. All these are not the original advertising marketing companies can grasp or understand.

Now, internet marketing has begun to take the place of traditional marketing, at least in some industries:

1. The number of participants in many exhibitions has been declining, as the original procurement practices have been replaced by the Web site, and no exhibition can be like a website so that customers can access the new product information anytime and anywhere.

2. Industry websites, directory sites, search engines and so on, have launched the appropriate information for the needs of netizens, so that users can start trading or looking for businesses without going out. And its cost is far lower than the travel expenses.

3. The rapid increase in the Internet population, especially the younger generation, these people watch movies from the website, listen to music with the download, find articles with search engines, search products with the engine ..., the network has become their daily necessary equipment. Ultimately, these people learn about a company from a website, understand a brand, and then buy their products.

In order to capture so much of the network resources, only to build a site that can exert influence is our real goal to establish the site, but for different companies, there are different ways to achieve. Perhaps company size company location is not the best, but after the website packaging, many companies often make big business. (What benefits does the reference search bring to the enterprise)

We believe that before the site construction, for the company's rapid development must do the following:

1. Thoroughly understand the relationship between the industry and the network.

2. Thoroughly understand how many potential customers can use the network to access them.

3. Thoroughly understand the company's budget capacity and brand positioning issues.

4. Thoroughly understand the relationship between the cost of network marketing and current marketing costs.

5. Thoroughly understand the company's short-term goals and long-term goals and network development relationship.

6. A thorough understanding of the development of the network world, using the way of the network, with the lowest cost to achieve maximum results.

Only when you understand the above, we can help you to do the network investment planning, because once you start, this job will be a few years of planning, as if you find an advertising company, they will require a long-term contract with you to cooperate, so as to make the brand bigger.

The goal setting can also be understood as follows: Today our plan is to go to Hainan Island or to Tibet, our goal is very clear to know how to start planning, such as by plane or by train and so on, if the target does not, like the IBM advertising, a group of people in the ocean meeting, Talking about their goals doesn't know where they are.

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