How to evade the risk of four management mistakes in the portal site of prefecture-level

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From the portal to the local portal change, can be said to be the progress of the Internet, the local portal is divided into several levels, from the city to the prefecture-level city to the provinces of the local portal can be said to be endless, these local portals generated every year, no less than the traditional portal site, This is now a lot of traditional portals began to enter the main power of the provincial portal, for the provincial portal type, personal webmaster still have no way to control, the author here is the focus of analysis is the personal webmaster easy to control the city-level portal site!

But the state-level portal site management is not a good one? An authoritative organization of local-level regional portal profit status investigation and analysis, found that most of the site is basically near the loss of the state, only a very small part of the prefecture-level municipal portal has a better profit, why these prefecture-level portal business situation is poor? The reason, the most important or because these municipal-level portal management into the misunderstanding, leading to not be able to seize more loyal users, the possibility of a profit will be greatly weakened! The following author to analyze the level of municipal portal often into the four misunderstandings!

One: Positioning news prefecture-level portal but not good news content

For a prefecture-level portal, the importance of the news is self-evident, but most of the time, these positioning in the news of the prefecture-level municipal portals do not spend a lot of energy users to write the news, but simply through other sites to collect, these municipal-level portal on the news basically on the internet can find the source , and even some of the prefecture-level portal sites on the news and site positioning irrelevant, these content themselves are not interested, and how to let your users interested, so the root will not cultivate loyal users!

Two: Each kind wants to dabble, but all is not thorough

For a prefecture-level portal on the channel is a dime a lot, from gourmet to recreational everything, rich channels may not be able to bring rich flow, with the prefecture-level portal site competition, if the corresponding channel does not have their own characteristics, nature is difficult to impress users, and the more channels, That means it takes more time to maintain these channels, and the result is that every channel has no maintenance, and every channel is like a scratch, and always makes the user feel nowhere!

Third: The role of suppliers and users is reversed, the focus of service is not positioned well

Now the vast majority of city-level portals and e-commerce with a little edge, especially group buying, basically every city-level portal will have a corresponding channel, after all, this is the current model of making money, so many of the city-level portal focused on the development of distributors, but neglected the experience of the site, the end is the loss of site users, Then is the supplier again good, cost-effective again high, if no user's pursuit, it is bricks!

Four: A prefecture-level portal does not know how to shape their own products

As the prefecture-level portal site begins to enter the competitive orbit, if there is no corresponding products, it is very difficult to succeed in the fierce competition, the main reason for the municipal-level portal did not have two, a lack of patience to make and others are not the same characteristics of the product, on the other hand is the internet popular things holding hands to run, This way, although can let your website not be outdated, but always follow others, its profit is only others leftovers, so do 100 popular products, still inferior to calm down, do a special product!

In fact, these four kinds of misunderstanding, not only reflected in the prefecture-level portal site, but also reflected in other types of industry sites, with the fierce competition, the site operation more and more vertical subdivision to find their own strengths, which is a breakthrough, and constantly strengthen the content of the site, forming a professional good brand image, This is the future of the site's development direction, especially the grass-roots webmaster operators A correct idea of the site! This article source: www.hwtao.com donkey Friend Net A5 starting, reprint please specify, thank you!