How to evaluate the price war

Newspaper reporter Xia

August 14, Jingdong mall Liu published micro-blog said, "The next three years, Beijing East Electric 0 gross margin, and to ensure that more than Gome, suning chain cheaper than at least 10%." "A micro-blog sparked the Beijing-east, Gome and Suning between the" three "price war. Today, the price war has lasted 8 days, and this short time, and do not say that consumers are affordable, in the face of the price war, netizens are how to evaluate it?

To this end, the securities daily reporter collected some of the Netizen's microblog and the views of the industry, to see how they look at the price of the electric dealer war.

NET friend "Orange flavor": joint speculation, because a lot of goods out of stock, are doing potential.

Netizen "Long Chang Lu nan": The Taste of joint speculation is very strong, if it is competition, will not be so high-profile, not coincidentally. Is the price really the freezing point? This is only known to the inner pedestrians.

Netizen "L_suki": I personally think of course is the joint speculation, if it is the legitimate competition between businesses, then why there are many netizens said the goods out of stock, fakes or quietly price increases? I don't think consumers have the feeling of "Yuwengdeli".

NET friend "Shrimp dumpling": As a consumer, I honestly say "there is no drop ah"!

Netizen "Turn 01": directed to the Beijing East 19:00 0 gross margin, LZ squatting pit to defend finally to 5099 yuan "low price" to grab the day to think of the Samsung i930. Even more striking is my friend Meng Meng in front of the mobile phone, she incredibly is only to change this mobile phone, in the Tai-Chi road unicom to buy, storage fee send machine, calculate down the mobile phone only spend more than 3,000, also send more than 2000 charges. My tears ran ...

Local tango: Beijing East Death knock Su Ning led to the Three Kingdoms War, then active truce, with far-sighted posture calmly step down, this back to Liu use of social media fraud show, we can see that can not be denied.

Looking to the United States, Gome decapitated, the tactics of disorder; The beneficiaries are actually a long-term enjoyment of the Amoy, the victims of the accident is to do kungfu eye-catching ball millet two. As for the real market, consumers are doomed to disappointment, and is about to usher in a new round of user experience of doubt and low tide, the matter is good faith, the net buys the cock silk can't injure! Who is the arson, who will electric quotient into demonized the trail? The specter of capital does not disperse, the electricity business's spring does not come. Sow good faith, reap happiness;

Yunting, partner of Shanghai Big Bang Law firm, intellectual property Lawyer: The publicity of low-cost business gimmicks will bring a temporary business, but excessive gimmick will destroy the integrity-the long-term development of this enterprise foothold, but also involves legal risks. The electric Shang war involves two legal risks: first, the company's propaganda contains false content, there are deceptive and misleading consumers. Second, the price below the cost of selling goods, undermining the market competition order. And according to the promotional content of these electronic business websites, it is almost the first of them.

Economic voice commentator Wang Siyuan: 815 price war has been the climax of the drama, but the curtain has not fallen. The only problem left was that consumers and the media, who had thought they were watching, were thinking alone: This scene, who is acting, who is watching the play?