How to excavate high quality original content

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This section of the company came in several editors and SEO, because the site more tasks and the need for personnel and difficult to recruit, to reduce the standard to enter; In the distribution of work found let them go to do false original article, afternoon meeting a check dumbfounded, the original they actually gave me a pure original paste, see after no words, later on their own reflection, First, their ability to overestimate and judge, the second is their own training is not in place, so decided to their unified training, after all, workers it is how they do high-quality original content preparation training content.

First, the role of high-quality original content:

1, conducive to improving the ranking of keywords and the overall weight of the site; this should be explained by the principles of the search engine; it can be explained in a very simple sentence--to give as many search users as possible to return the search results that match their needs. Although this should be thought of, but thinning down how to give different users to fully meet their own needs of the content of the search engine to do a lot of work, and how to the same keyword search results assigned to the top quality of the original content in the rankings and the weight of the site to occupy a certain proportion of factors, Of course, and the weight of the site itself has a great relationship.

2, users get a better experience, the article has a certain degree of readability, to provide users with truly valuable things, the natural user experience will be high, users in this page to stay in the time also president.

3, user viscosity and PV; When the user to your article generated interest and recognition, will inevitably on the site of other article page also generate interest, increase their own site PV, search engine test based on this to judge the weight of the page to give a good ranking.

4, search element engine like original content; Since the search engine to provide users with different needs of a valuable web page, it will be recorded on the site of the page on the line contrast filtering, filtering repetitive, no readability of the garbage content; Just like people eat steamed buns every day of meals will be annoying, occasionally to a small dish will be very fresh, Search engine is the same as the database included every day is the same content is nothing new, he does not want to search users as a garbage factory.

Second, the following focus on High-quality original content production methods:

First, the false original method; False original is at present we use a more than a way, do SEO should be more understanding this way, pseudo original common way:
To the original light processing: 1, the first and the end of the paragraph plus summary, selection of content rich, clear paragraphs, the central theme of the article and then the first paragraph plus their own understanding and understanding, the end of the paragraph plus the summary of words 2, deep processing of many content to merge; I usually search the title in Baidu and find out the top 10 article content for the merge rewrite , the title changes will be based on Baidu related search rewrite, for false original article the best ratio: 60% pseudo original, 30% light processing, 10% original

Second, chat interactive method; The Web site is usually installed on the website with online chat tools, you can chat with the customer records of the article, can also be similar to Baidu know such as questions and answers sorted into the article, many times we will find a number of questions with long tail keyword ranking good many questions and answers class articles.

third, voice editing; At present, there are many video and voice files on various industries on the Internet, so we can put these speech editors into words.

Four, old station collection: There are a lot of old site to do when the site layout is not very reasonable, the directory structure is relatively deep, you can site a lot of these stations are often content but not a lot of records, to find such a resource station will bring you a lot of convenience, the specific circumstances do not share in this example We can pay more attention to the industry related to the Web site or public welfare knowledge of the article site.

Five, spider blind spot area; there are a lot of web sites have now been shielded Baidu crawl, as long as Baidu can not crawl content is original content. such as video site comments on the text animation on the text of the words JS call content is very good original article material.

Six, the homepage does not have the direct entrance SNS (Social network Service) website; The community website involves the user information security and the privacy, to Baidu Spider basically did the related shielding, some robots did some directory shielding, such as Renren, 51 nets, QQ space, happy NET, Dot Dot network, Sina Light Blog, Chinese alumni, know that and other community sites, the general Web site does not have a direct entrance to the home is very difficult to include, which has a large number of active users to publish the original article can be called over, hundred test uncomfortable
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