How to excavate the core attraction of marketing website

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About a marketing site must have the basic factors and conditions, the article "to create" marketing site "6 points to enhance the value of the site" in Admin5 and my personal blog after a part of the seoer found the author, said there are some do not understand the place to ask. And the problem is most of the Web site marketing capabilities where? How to find the profit point of the website? summed up is a marketing-oriented site to find and release the core point. Today through the author of the case site Phoenix ancient city accommodation site to explain how to explore the site's hidden profitability and maximize the release of the show.

Each site has its own ability and significance, like 7 days Hotel official website, users want to experience after looking. such as a food and beverage site, vivid pictures of the picture so that people can't help swallowing saliva. If your site is doing the same, marketing is just a easy thing. But now some webmaster may not know their site's products, do not know their own advantages, so it is impossible to find their own site of the outbreak point, so that the average flat wages flat. Into big things are every little thing accumulated, SEO is also so, the real profit point is not simply a page, not an online payment system, but the Web site combined with online services to the most attractive things online, of course! This must be the thing or information the user needs most.

Offline service I can't dig through the industry, but it's easy for you to understand. Then there is the real need for online users. I know that SEO every day is the mouth of the user needs and then to do replication artifacts original. I have done. But not now, because I understand that users like, want to copy and paste is never satisfied, can only dig their own production, so as to have a unique site. Let's talk about how to tap into the hidden user needs.

First look at the word "Phoenix Ancient city". Everyone also move small manual thinking thinking, people think that search this word users first demand is what? What is the second requirement?

do not be searched for the amount of scare, not to be many auction sites Bluff, you gave the user most want, the user is yours.

First look at the Phoenix ancient city of the dropdown box and related search, combined with these 2 data, user search trajectory is clear. The first is the Phoenix ancient city where? That many people do not know it is located in Xiangxi, Hunan. And this Baidu encyclopedia to help us show. I believe this is the encyclopedia has been ranked in the first reason, every time the first search Phoenix ancient city will be clicked, resulting in a very high weight first impregnable. But the term is of little commercial value and Wikipedia is a very strong opponent and there is absolutely no need or ability to compete with him.

Phoenix Ancient city tourism strategy is the second largest, high business index, all travel agencies are eyeing it. Reason, Phoenix City is a development of tourist attractions, search its users have the intention to travel accounted for a part of another large part may just want to see pictures, so Baidu picture ranked second. This understanding of the reason is very simple, you can not find a search immediately want to go, after the search is attracted to attract after the introduction, accommodation, hotels, the last to Phoenix, this is a "biological chain." At the same time, each word users want to understand the information is different but very similar, then we continue to dig down.

Phoenix Ancient city accommodation, following the tourism more popular business words, and the author is also doing accommodation so deliberately choose this word to demonstrate mining needs. Similar to the method, first look at the dropdown box and related search, combined with offline actual situation and visitors to inquire about the common problems, you can list the most concerned about the user. These problems are not published by the author is a trade secret.

User needs will change, SEO please remember this sentence. This month the user most wants to know is the lodging price, next month Perhaps most wants to know is the hotel air-conditioning effect is good. Because it is very cold in winter. So mining user demand is not a one-stop thing, as long as SEO to continue, mining is continuing.

Say so much, focus only one sentence, give the user most need. The most need is to dig their own, users will not directly tell you. Like a certain Coke company to do market research, the introduction of New Cola, market research users have agreed to drink, such as new products listed but no one willing to pay, because still like the old version, the company caused huge losses. So do the Web site is also so, can not see the user, but also need to combine industry experience, network data, scientific analysis of user needs This is really a good site to help.

This article by the Phoenix Old City accommodation Longfeng Inn http://www.fhceo.com/Original, starting admin5.