How to excavate the huge market space of O2O mode

Internet business model of the replacement is very fast, half a year ago we discussed or group buying, now, everyone is in a higher enthusiasm to talk about O2O. If Moore's law is used to explain this, the industry may be updated in half a year instead of 18 months.

About O2O mode:

The so-called O2O is online to offline, that is, the line of customer traffic and offline business entity services together, let the Internet become the front-end of the offline transaction. This mode sounds familiar and often happens to us: we buy movie tickets coupons, we are in the public Comment book restaurant service

O2O value and value feedback of each link:

First of all, the value of the first O,online end is "advertising" value, pooling a lot of traffic and providing the transformation of the flow,

And its value feedback is "advertising fees", various forms of income: rebate, spreads, put.

Then the second o,offline, by default, has received a large number of orders from upstream, at this time only to specialize in the provision of quality services (even do not have to consider discounts, such as preferential means to retain customers), and its value of providing quality services at the same time to obtain customer consumption profits and services for customers to obtain

A business model that is feasible when all aspects of the value chain have profit (value feedback).

O2O accelerated openness and collaboration

O2O mode is doomed to online and offline broken chain, when the online access to traffic at the conversion rate into the final consumer, the subsequent offline server value is the online end can not control. The same offline end of the business to get traffic to the online and improve the conversion rate operation is also not very understanding (if he wants to understand can spend more input to the online end, obviously less than the effect of cooperation and cost-effective), At this time only open and work with partners to promote and share greater market value.

This is a winning partnership and a model of openness and collaboration: making professional things a professional company and then sharing the profits of the entire value chain with partners.

O2o+solomo Integration Line

When an unfamiliar O2O mode for a fresh play, the addition of micro-innovation will not explode a huge amount of energy? This is when O2O meets Solomo.

Take a typical SOLOMO+O2O scene on the Internet:

One day I went to a less familiar place, and at the dinner point I took out my cell phone (mobile) to search the nearby restaurants (local, LBS), to see which evaluation is good (Social), the price is also appropriate, just now there are empty tables, selected side to the side to order and pay (all go to the door also pay why, Of course there may be a discount drive, even if I do not value online payment can give me a credit evaluation of the right to restrain the business to provide quality services, received the voucher (at this time I have completed the online end), to the shop to show, if a little more than hundreds of meters may wait for me to the food has been good. Finish the confirmation payment (do not confirm the payment before the merchant will not give food?), Evaluation (Social)

The scene in the online and offline links and close linkage is indispensable, including line online under the product information between the timely updating and synchronization between the status of the link (whether the business has empty table, customer order and business reserved location, customer pay success Notice business, etc.), Online business within the interface and objection processing (after the order to pay after the time to keep the empty table?) The inside of the time between the guests how to deal with, etc. is a problem to be solved.

But this does not hinder the great market and quality of life services that the model may bring.