How to expand the business market

In the past few years, the domestic business-to-consumer has been in solitude, placid. However, since the beginning of this year, consumer investment has become more active, the number of entrants, the supporting system is maturing, the consumer industry market has been in consecutive years of doubling growth, and last year some vertical industry growth even far more than doubling expectations, achieved 3 times times growth.

The mainland has sprung up with hundreds of large and small vertical business shops, including books and audio-visual, it digital, apparel, diamonds, cosmetics, watches and other industries, which is a sensitive signal of the start of the company.

I'm sure the Webmaster friends are starting to stir up. So what's next? The first step to build their own web site source program, most of the owners must be the first choice is open source mall such as: Yxshop, Shopex, Ecshop, and so on, and then by virtue of entrepreneurial passion, with a few overnight to build a business mall, is not feeling more excited? So how can you stand out in front of so many people or companies? Here, let's explore:

(i) from the point of view of the website user experience

1, in the page needs to guide customers

Add each product page "Click to Buy Baby" or similar to the guidance of text, buyers in the rational state of the emotional purchase of products, preferably with "Baby introduction" "Hot commodity" and other more attractive words.

2. Consistency of all pages

If you have some bad code on your page. such as: Open a new page in a new window, set the browser window size, etc., this may make the buyers feel disgusted, it is best to remove them all. Do not forget to check whether the site can be normal operation OH.

3, the product picture

Product pictures to be real, clear, attractive. A large number of merchandise pictures, pay attention to the structure, any search engine like the structure is obvious, let search engines understand your focus. Yxshop is designed to give the user full consideration of the structure.

4, home do not put too much flash

Search engine on the image recognition ability is very poor, we all know, but we can use the beauty of a home page to retain some customers, such as some women's website, they may feel more beautiful. When her friend wants to buy goods online. Certainly will give her friend to say a certain website is very beautiful, here also has one is the domain name to be good to remember! But the home page put too much flash. Not recommended!

(ii) post-promotion methods

1. How to quickly improve the PR value

In the face of the current online rumors of the PR value of useless theory, personally feel that this is only one-sided word, as usual we often say: "Money is not omnipotent, but no money is absolutely not", this PR value for an E-commerce site is the same, the high and low PR value indicates the search engine on the weight of the site. PR value also indirectly to the site to bring traffic. and the PR value of the practice is to find a high PR value of the site to do links. The most direct way is also the quickest way is to use the purchase link method, In a Google update time on the PR value increased. Then use the improved PR value and then go to the same or higher than their own site exchange links. Finally, the site of the previous purchase link is slowly removed. It may be known that this is a kind of cheating behavior, but occasionally cheating is understandable.

2. Wandering the question-and-answer community

The question-and-answer community focuses on the long tail keyword effect to bring traffic to the mall. Question-and-answer community at present the best platform we should all know such as: Baidu know, Tianya question and answer, Sina love to ask, Soso asked, Yahoo's knowledge Hall. Baidu knows that questions and answers can bring traffic directly. Need to pay attention to do Baidu know when to pay attention to skills, to understand their rules. Because relative to Baidu, more in Baidu products under the mention of your merchandise will bring you a considerable portion of the flow. Baidu Spider will certainly have priority to own product.

3. Soft text Promotion

For the promotion of soft text, mainly through a number of forums for the soft text release. The main concern is product promotion, to promote the sharing of experience, event hype and so on. And for the various types of soft text to choose a different release platform, because the good soft text also need to meet the platform to be able to release very well. It will be better spread. Can use some better platform to do some promotional topics, the effect can be magnified several times.

4. Seize important holidays for promotional activities

At home, every big holiday will play a share of the shopping spree, so, in the E-commerce this piece, we also can not lack of such awareness, seize important holidays, to determine the theme for the festival, to make a unique promotional activities, will certainly bring good results. Yxshop Design Advertising management also for the webmaster to consider this point.

    This is a personal opinion on the promotion of E-commerce website. I hope that personal webmaster common progress.